I’m pleased to kick off a new blog series, ON DIGITAL-First Fridays, to complement my latest book, ON DIGITAL. In this series, I’ll continue my exploration of digital transformation with a collection of topics addressing the radical impact digital is having on business.

The importance of this topic cannot be overlooked. As a business leader, it’s top of mind for me. I have thought long and hard about it, and was inspired to capture these thoughts in a “small book on a BIG idea”.

Digitalization changes everything. The way we think, who we compete against, how we innovate, how we experiment, the customer journey, our supply chains, the workplace, our pace and cadence. It has shattered entire industries, displaced market leaders, introduced new business models—radically changing consumers, corporate cultures, and mindsets.

It is Digital or Die. Standing still is always the riskiest action to take—you are an easy target. Change is always the safer path.

The digital world lies ahead. Organizations in every industry are paving the way. We can learn a lot from those companies who are emerging as Digital Leaders.

I invite you to follow the series, and together, we’ll discuss digital world topics, including:

  1. Digital or Die
  2. Hyperscale
  3. Disruption
  4. The Subscription Economy
  5. New Barbarians
  6. It Only Takes a Finger
  7. The Customer Journey
  8. Sold? But I Never Started the Sales Cycle!
  9. Innovation Redefined
  10. It is a Network, Not a Chain
  11. The Internet of Things
  12. A New Asset Class Emerges. Data.
  13. The Experience of Community
  14. Trust and Security
  15. Experimentation at Scale
  16. New digital foundation
  17. The Digital Mindset

ON DIGITAL will be featured at our upcoming user conference, Enterprise World. Join us from November 8 to 13 at the legendary MGM Grand in Las Vegas, where together, we’ll focus on “Enabling the Digital World”.

For more thoughts ON DIGITAL, download the book.

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Mark Barrenechea

Mark J. Barrenechea is OpenText's Vice Chairman, Chief Executive Officer and Chief Technology Officer. A prominent thought leader, he has extensive experience in information technology and his vision is to enable the digital world to help transform organizations.

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