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The Future of Information: The OpenText View of the World

Enterprises are facing unprecedented competitive forces. Their competitors are defying Keynesian economics and they are experiencing a massively changing workforce—all while the world is becoming a much smaller economy based on the next generation of globalization. They must disrupt or die.

And the way to disrupt is through extreme automation and extreme connectivity— integrated and delivered through OpenText Release 16, the world’s first comprehensive digital EIM platform.

The OpenText View of the World
The OpenText View of the World

This is the OpenText view of the world and it is driving our product development priorities. The following approaches are key in supporting these priorities:

  1. One Platform
    We truly believe in one platform. One digital platform that integrates data schema and architecture with user experience, across all the EIM functions. One platform for all information.
  1. One Business Network
    It is a corporate priority to continue to be the world’s largest Business Network. Not just to manage and govern the information on that one platform, but to exchange the information in any format for commerce. For business-to-business, cloud-to-cloud, and ultimately, machine-to-machine. This is one of our core operating tenants that we strive to deliver against.
  1. Re-invent the Information Developer
    We can’t build it all, and organizations have a lot to build. So we’ve made it easy to program and write apps on top of our business network. We’ve also made it easy for information developers to build applications on top of our EIM platform with a RESTful service into EIM, allowing them to leverage Customer Experience Management (CEM) functionality and Business Process Management (BPM) capabilities.This is our direction—to re-invent the information developer because: 1.) the developer makes all things possible, 2.) we can’t build it all, and 3.) there is an enormous amount of lightweight applications that organizations need to write.
  1. Most Trusted Partner
    Our mandate is to be our customers’ most trusted partner, to build strong relationships, and to make them hugely successful. This is a goal from the top of the organization down—to be the most trusted partner, committed to organizations as they digitize all their information and processes, as they move workloads to the cloud, as they deliver meaningful customer experiences, and as they exchange commerce and communications across all their business networks.
  1. Information Analytics
    The analytics software market is expected to reach $75 billion by 2020. Our objectives move beyond one platform or one business network. We’re focused on empowering the enterprise to be able to report, visualize, analyze, make what-if decisions, and ultimately, predictions from all of the information on the platform and across the business network.
  1. Leadership and Expertise
    There are ERP companies for sale. We’re not interested.
    There are other enterprise segments. We’re not interested.
    There are printer companies for sale. We’re not interested.

As enterprises move from data to information to knowledge and even wisdom, they must ask themselves, “How can we apply cognition to enterprise information?” The answer lies with the topic of my next post — “EIM – A Single Source of the Truth”.


Mark Barrenechea

Mark J. Barrenechea is OpenText's Vice Chairman, Chief Executive Officer and Chief Technology Officer. A prominent thought leader, he has extensive experience in information technology and his vision is to enable the digital world to help transform organizations.

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