Enterprise World 2016: From Engagement to Insight

The Digital Revolution is introducing another mass inflection in the development of enterprise technology. Over the next decade, cognitive systems will eclipse digital as the…

Mark J. Barrenechea profile picture
Mark J. Barrenechea

June 14, 20164 minute read

The Digital Revolution is introducing another mass inflection in the development of enterprise technology. Over the next decade, cognitive systems will eclipse digital as the next big technology trend. Every organization will make a transformational journey to digital and embrace cognitive systems of insight. This is one of the key themes of our upcoming annual user conference, Enterprise World 2016.

We have moved from systems of record to systems of engagement. Systems of record help us protect and preserve our content—from capture through to archive and final disposition. With Enterprise Content Management (ECM) solutions, we can rest assured that information is governed and compliant. New ways to work means that ECM should also foster collaboration, increase productivity, and deliver insights based on enterprise information. People work smarter and not harder, with the right information delivered to them at the right time.

To compete in a digital world, organizations require the agility to continually deploy and refine processes. Cognitive capabilities applied to Business Process Management (BPM) creates intelligent BPM. This allows the tens of thousands of processes that are running at any given time to be examined to locate bottlenecks, elevate priority processes, or identify processes that can be automated. There are many examples of how cognitive can be applied to BPM for extreme automation and efficiency gains.

Our systems of record (and all the unstructured data in them) were augmented by systems of engagement as new technologies emerged like email, social networks, and collaborative technologies. Within systems of engagement, discovery and dialogue influence the single source of the truth and conversations are communal, replacing documents as primary record types. Customer Experience Management (CEM) technologies are systems of engagement that give organizations unprecedented insight into and control of the customer journey—at any stage, across any channel.

Both systems of record and systems of engagement have been extended through analytics. Analytics deliver leading edge capabilities for information companies to mine, extract, and present the true value of their business data. Agility extends beyond processes and into the business network. The efficient, secure, and compliant exchange of information between organizations drives extreme connectivity and the integration of operations to streamline the flow of goods and services across the business network. Connectivity is enriched by collaborative technologies like CORE, a cloud-based platform that connects people with the files and information they need to get things done quickly and easily with secure access to files in the Cloud.

Organizations are already combining their portfolios of data with analytics, cloud, mobile, social, and the Internet of Things (IoT) to derive new forms of business value and transform their industries. The adoption of these technologies is part of the movement to systems of insight in the shift to cognitive systems.

We’ve designed our latest Enterprise Information Management (EIM) platform, OpenText Release 16, to be more cognitive. Smart meters are embedded into our Business Network, supporting machine-to-machine communications across millions of transactions every month. First responders in the healthcare industry are capturing real-time videos and uploading this into our content server repository. In engineering and construction, we’re working with companies that are deploying drones at construction sites for greater reach, portability, and capabilities. They’re capturing video and telemetry data which is then being stored in an EIM system. In OpenText Release 16, the machines are waking up, and they’re talking to each other.

Cognitive Applied with OpenText Release 16

Cognitive Applied with OpenText Release 16

Being able to mine and build information-oriented applications is the next frontier of EIM. Join us in Nashville from July 11 to 14 to discover how OpenText Release 16 can help transform your enterprise through the application of cognition to information. With more opportunities than ever to maximize your investment in OpenText solutions, Enterprise World is your roadmap to transformation.

Register today and take advantage of our special offers.

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Mark J. Barrenechea

Mark J. Barrenechea joined OpenText as President and Chief Executive Officer in January 2012, and also serves as a member of the Board of Directors. In January 2016, Mark took on the role of Chief Technology Officer and was appointed Vice Chair in September 2017.

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