Content management has evolved far beyond document storage, harnessing AI and automation to unlock the value of unstructured information and drive smarter ways to work. Building on existing content management investments, organizations can now power, protect, and automate business processes, saving time and reducing errors.
Let’s explore how intelligent content management platforms create more efficient ways to work, elevate human potential, and get the most out of critical processes to drive your business forward by leveraging three key elements:
How GenAI supports intelligent content management
For years, enterprise content management has been about creating a single place for information and reducing information silos to ease navigation, accessibility, and use. Today, content management is more focused on knowledge management, turning content into insights to enable teams to effectively use the information and make better decisions.
One of the best tools to enable organizations to gain even more value from enterprise content is GenAI. And companies are jumping on board, with a recent Foundry Research MarketPulse survey revealing that 81% of organizations have integrated GenAI into content management to some degree— ranging from basic integration for simple tasks (26%) to moderate workflow integration (32%) and more advanced use, with AI embedded in content management strategy (23%).
Intelligent content management systems use GenAI to make content more in tune with the day-to-day work employees are doing. With an AI content assistant embedded in the intelligent content management platform, complex documents can be quickly summarized, providing most pertinent and actionable information with newfound speed and ease. With AI-enhanced content management, employees complete tasks faster and with better results, saving nearly three hours per day (according to the same survey above).
The role of IDP in intelligent content management systems
Just as GenAI is an invaluable tool for intelligent content management, IDP is a second key element that provides an intelligent and automated way to bring documents and content into the system to fuel processes that are intelligently managed. And ideally, there isn’t a human involved in the process, unless their individual expertise is needed.
With IDP, documents are ingested into the content management system faster using AI and machine learning, with content automatically imported and classified, and metadata added in the background. This vital step ensures the validity and accuracy of the information and the processes that follow, because if you automate a process with garbage data, the result will be garbage output.
From there, the content can kick off relevant processes, resulting in reduced cycle times. For most document-centric business scenarios, such as hiring for HR, accounts receivable, and accounts payable, it’s an advantage to have automation happen within the content management system, where all of the documents are stored.
When the intelligent content management platform performs the work, the risk of human error is eliminated. For example, if an individual enters an incorrect invoice number, the downstream processing of the invoice will be impacted, creating an unnecessary exception when the system tries to match the invoice to a purchase order number.
An intelligent document management platform allows organizations to automate low-level tasks and high-volume work. For instances when there doesn’t need to be human involvement, the system intelligently knows the next step for the process and performs the steps in the same order, every single time, based on an initial one-time configuration. While humans can be involved at any step of the process, as desired, it’s often only to address an exception to the process when they can leverage their role-based knowledge and expertise, as well as GenAI, to solve the issue at hand.
Bringing intelligence to information governance
An intelligent content management platform brings the same behind-the-scenes control and desired consistency to information governance. Once initial configurations are made, there’s a hand-off of sorts to the system, with the platform dynamically determining who gets access to what content based on roles and permissions for specific document types and processes.
With so much riding on compliance and information security, there’s an advantage to creating a tight information governance structure, removing the need to individually set permissions and clearance levels, and allowing the system to do the work. The platform intelligently carries out the established rules, without the risk that steps will be skipped or forgotten.
Together, GenAI, IDP, and information governance form the backbone of intelligent content management, connecting information to every process, decision, and customer interaction.
Intelligent content management from OpenText
An innovative leader in cloud-based content management systems, OpenText allows organizations to master modern work with intelligent content management. As part of OpenText™ Content Cloud, our intelligent content management platforms combine deep business integrations, trusted information governance, and AI-powered insights to help organizations turn information into intelligence. Backed by decades of innovation in enterprise content management, OpenText helps businesses modernize with confidence and master the future of work.
Explore our intelligent content management solutions
