Will the Creation of ‘On Device’ or ‘On Thing’ Based B2B Transactions Ever Become a Reality?

Over the past five years CIOs around the world have been rolling out their cloud based B2B strategies. Whether deploying B2B on premise, on cloud or as a hybrid environment, companies have been able to deploy B2B infrastructures according to their budget, strategy and technical capabilities. Infrastructure-as-a-Service, Platform-as-a-Service and Software-as-a-Service initiatives have been deployed with great effect, and numerous other ‘as-a-Service’ definitions have evolved.


So where next for B2B based infrastructures?, well with nearly every CIO formulating a strategy in support of the Internet of Things, how about an On Device or On Thing based B2B strategy? I have posted twenty or so blogs relating to cloud infrastructures since 2010 and over the past year I have spent some time looking at the Internet of Things and where this may go in relation to supply chains of the future.  In a couple of my IoT related blogs I provided some examples on how I thought IoT connected devices could connect into an enterprise infrastructure, (read about it here), and then initiate some form of closed loop ordering process as part of a replenishment or predictive maintenance scenario.

I read an article on CIO.com last September where the author described something called the Internet of ‘Things as a Service’ or TaaS for short.  I didn’t realise it at the time of writing my own blogs but this is exactly what I was describing, namely a connected device will be able to analyse its own consumption trends or wear rates and then be able to place some form of order for replacement parts without any human intervention.  OK, sounds a bit far-fetched but I can guarantee this is where things, no pun intended, will be going in the future.

Billions of dollars are being spent on developing onboard or embedded processing, sensing, storage and analytics based technologies for IoT based devices.  Many companies such as Intel are betting huge research budgets to develop next generation semi-conductor chips that can be embedded on ‘things’. In fact only last week, OpenText acquired a leading analytics company , and they have been looking at embedded analytics for IoT devices. I will take a look at embedded analytics in relation to B2B in a future blog entry as I believe it will transform how companies visualise, interact and manage B2B related information flowing across the extended enterprise.

Two weeks ago I had an interesting discussion with ARC Advisory Group relating to device or ‘thing’ level creation of B2B transactions. ARC use the term Industrial Internet of Things (IIoT) to describe their take on this area as they are keen to differentiate themselves from more consumer focused IoT devices such as wearable technology and home automation equipment. As I have mentioned before there are many big players entering the IIoT space, for example GE (who originally coined the IIoT term), Cisco and Bosch to name but a few. Could we see a piece of equipment in the field, for example a generator or excavator, initiating a B2B transaction by itself to order a replacement part that is just about to fail?

For the purposes of this blog I just wanted to introduce the idea of a device or ‘thing’ derived B2B transaction and you can read more in the ARC article that was written to support this.


Mark Morley

As Director, Strategic Product Marketing for Business Network, Mark leads the product marketing efforts for B2B Managed Services, drives industry and regional alignment with overall Business Network product strategy and looks at how new disruptive technologies will impact future supply chains. Mark also has over 23 years industry experience across the discrete manufacturing sector.

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