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What’s Average B2B Integration Maturity? – Pt 5

A common question that B2B integration services provider are asked is “What are other companies doing for B2B integration?” When talking about B2B integration maturity, we want to know how we compare with our peers. In fact, the definition of being mature is being ahead of our peers.

This post, based on a recent report from SCM World entitled “The B2B Integration Path: A Roadmap for Business Value Generation” is about what companies in the middle of the maturity model are doing, and how they got there. 70% of the respondents were scored as being at the middle or analytical stage – making this “average B2B integration maturity” for comparison purposes.

The full report, available here, lays out the complete path to maturity.

What does average B2B integration maturity look like?

Moving from “Informative” to “Analytical”

The second stage (informative) of B2B integration maturity is where companies have to engage digitally with a few key trading partners, so supply chain visibility is limited. In the third stage (analytical), organizations begin to gain “Collaborative insight through the aggregation and analysis of connected digital demand and supply data.”

For more on the definitions of the stages, read my post on the 5 Stages of B2B Integration Maturity.

So how does a company move from stage 2 to 3? According to our survey, which looks at three aspects of maturity – people, process and technology – there are several things that distinguish stage 3 companies from stage 2 companies.


There are two noticeable people differences between companies at stages 2 and 3. First, companies at stage 3 have developed functional or cross-functional B2B expertise. While only 29% of companies at stage 2 had developed B2B expertise, 78% of companies at stage 3 had. The second difference was the use of dedicated B2B staff. At 61% of stage 2 companies, all B2B staff were shared resources and only 17% had any dedicated staff. But only 22% had no dedicated resources and 78% had at least a few dedicated B2B staff members.


In the process area, stage 3 companies are differentiated by a significant increase in the percentage of trading partners who are digitally connected and by a reduction in on-boarding times for new digital partners. In the survey, only 34% of companies at stage 2 connect digitally with more than 20% of trading partners, but at stage 3 that percentage rises to 83%.

68% of stage 2 companies report on-boarding taking more than four weeks for a new trading partner and none of the companies at stage 2 could on-board a new trading partner in less than two weeks. While at stage 3, 60% could on-board partners in less than four weeks and 23% had reduced the time down to less than two weeks.


In terms of technology, the first shift is in terms of standardization of tools. For 62% of stage 2 companies, the B2B integration toolset is undefined. But the toolset is undefined for only 10% of stage 3 companies. Instead, 44% of stage 3 companies report that core tools are defined and usage is locally consistent and another 42% report that core tools are defined and used consistently across multiple locations.

Stage 3 represents a big move away from paper, fax, phone and email as transaction models, with only 11% saying that is their primary model, while 45% of stage 2 companies make that claim. There is a big shift to EDI and Portals with 14% of stage 2 companies reporting that most transactions occur via those modes, while 50% of stage 3 companies have reached that goal.

Finally, companies moving from stage 2 to stage 3 report greater levels of ERP integration for transactions with 90% of stage 2 companies having no ERP integration or only have integrated a few transaction types. 61% of stage 3 companies have integrated with ERP for most or all transaction types.

B2B Integration Maturity requires ERP Integration


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