We live in exciting times. Digital Transformation is here, Now.

I’m new to the what we internally call the EcoSystem team in OpenText, having moved into my new role in the last 6 months. Previously to that I spent 15 years in the ever changing world of Customer Experience Management. All that time the EcoSystem LOB was known to me as SAP, Oracle and Microsoft – or in my mind the great space on the mental map that is called the Back Office, where nothing much changed compared to CEM where you had to keep up-to-date on what was the hot new startup / social media network or buzzword that everyone was jumping on board this month (HTML 5, Responsive Design, OmniChannel, Phigital, ….. ).

In my new Program Manager role, some of our partnerships have been in place for over 20 years, such as our relationship with SAP, are newer or emerging, and reflect the continuous growth of information in Enterprise platforms and more importantly the growing need to use this valuable information more effectively when approaching Digital Transformation.

At Enterprise World 2015 You’ll hear a lot about Suite 16 and Cloud 16 and what that means for all of OpenText’s products including those that our group is responsible for. You will also hear from us about “Simplify: Run Digital”. It’s our key message to our customers and prospects that now is the time to simplify what you do to start transformation into a true Digital Enterprise.

Simplify. Run Digital: covers all areas of an organization, from the necessary building blocks of the Platform, accelerating up through the Business and into the world of Transformation. Our sessions at Enterprise World cover all 3 areas, because tackling each one in isolation could lead to failure, really quickly and we believe that you have to consider all 3 (Platform, Business and Transformation) to be truly successful.

  • At the Platform we will announce new products and enhancements as part of Blue Carbon supporting S4/HANA, Fiori and hybris; Microsoft Azure and Office 365; SFDC and of course OpenText Cloud.
  • For the Business, at our Roundtable lunches speak to other customers like Southern California Edison, Man Diesel and Heineken about the success and benefits they have gained with our products.
  • Experiencing Transformation, see live demo’s of the products and in the Disruption Zone experience how new tech like 3d Printing and our solutions are driving transformation.

Digital Transformation is happening now, but getting started is not easy and that’s where we can help. We’ll share with you a tried and tested methodology to identify your digital maturity, prioritize the opportunities in your organization, your supply chain and products and finally your customer engagement models.

Finally and against common wisdom – in this case, just because it happened in Vegas doesn’t mean it has to stay there. Enjoy Enterprise World 2015!!

Jonathan Beardsley

Jonathan is a Program Manager in Business Transformation and Digital Disruption, particularly interested in how customers are digitally transforming their supplier, customer and business relationships and where OpenText can help.Previously a CEM Architect for 15 years working across a variety of Digital Marketing requirements, helping customers deliver new and innovative online and digital channels.

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