Toronto reflections on Enterprise World 2017

The view from my hotel window across downtown Toronto was spectacular, but I didn’t get to enjoy it that often. Why? Because I was too busy having a great time at the OpenText™ Enterprise World conference.

Being located in OpenText’s home city of Toronto took the event to a completely new level of activity and excitement. There was a definite buzz around everything that was happening, as the downtown Metro Toronto Convention Center became a nexus for all sorts of activities.

As well as delivering a couple of the almost two-hundred breakout sessions on offer, I spent most of the week on the floor of the Expo Hall and enjoyed great conversations both with existing customers, and customers of other OpenText solutions who were interested in what the Customer Experience Suite family of products had to offer. We also engaged with partner companies new and established on how we can complement each other’s offerings and services to help businesses develop and deliver on a continuous connected customer experience strategy.

We had completely full Product Advisory Council sessions for Digital Asset Management, Customer Communications Management, and Web Content Management. The Smithsonian Institution delivered a mesmerizing Customer Experience keynote story of how their OpenText digital platform has helped to transform their visitor experiences and enrich the mission of the Institution.

In the Engagement Theater in the Expo Hall we presented just under thirty mini-sessions over the three days of the conference and all were well attended, and often had standing room only.

Meanwhile on the main stage a definite highlight was the launch of the OpenText™ Magellan AI platform with a customer-experience-centric demo.

All this plus great social events around town, informal dinners, and just a general chance to spend time with customers, partners, and colleagues. It’s always a personal highlight for me at events like this to meet many of my OpenText colleagues from around the world and get to know them a bit better. Nothing beats being able to put a face to a name and develop those relationships.

I’m looking forward to doing it all again next year when Enterprise World returns to Toronto in July 2018. Mark your calendars now.

Alan Porter

Alan J. Porter is the Senior Product Marketing Manager for the OpenText Customer Experience Suite. He is a regular writer and industry speaker on various aspects of Customer Experience and Content Strategy.

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