Whether your insurance is covered by a gecko, a duck or a smiling pitch girl clad in white, providers are at the forefront of translating your information and data from various sources into an engaging custom experience.
But to build these experiences, insurance providers need insight into how to leverage customer portals that will eventually provide a common customer experience. The insurance news website Property Casualty 360 ranked “Portals 2.0″ alongside “Business Intelligence” and “Customer Experience Management” as three of the five hottest technologies for the insurance industry to use.
“Portal technology was impressive when it first came about and creating a portal for agents and another portal for consumers. Now, however, the insurance company has to look at other stakeholders and their needs to review, transmit or update information,” the site recently revealed in its 2014 trends piece.
Insurers know they have to deliver relevant policy information to their customers and agents on-demand through many channels, including the call center, web, mobile devices and soon wearable devices. For carriers, this creates a defining moment of truth as systems falter due to limited functionality and cost-prohibitive enhancements are required. If a portal is inconsistent, potentially inaccurate, and frustrating, agents and customers won’t use them, which effectively damages a business opportunity.
But at the risk of sounding like an insurance company commercial, help is just a few clicks away. Recently, Actuate participated in a webinar that outlined the best steps insurance companies can take to build a better portal.
Allen Bonde, VP Product Marketing & Innovation at Actuate Corporation, spoke about how industry-leading applications are able to manage and deliver visual data and deliver relevant visuals that pull data from a front-end customer portal. Bonde also touched on how technologies like BIRT best address client reporting, APIs, interactivity, scalability, security and multi-tenancy – not to mention the ability to scale to manage lots of customers.
Other speakers in the webinar included:
- Nathan Golia, Senior Editor, Insurance & Technology (moderator)
- Steven Callahan, Management Consultant, Practice Director, The Nolan Company
- Chad Hersh, SVP, The Nolan Company
To find out how technologies like BIRT reduce the pain of building these insurance portals – and therefore help to create customer loyalty and better experiences, register for the webinar.