Today’s Media Management

The average 14-year-old kid will probably create more media by the time I finish this post than I will this year. It’s so simple to create and so necessary to communicate with these days. And therein lies the problem: The technology to create, contribute, and consume rich media has outpaced our ability to manage it.

In today’s hyper-digital environment, where time is of the essence and the experience is what sells, your customers, partners, and buyers want video, pictures, and information in real-time—synchronized and delivered consistently to users on the platforms and devices they choose. So business , marketing, and competitive demands are pushing Digital Asset Management (DAM) and the digital supply chain beyond traditional approaches. We just can’t keep up using traditional methods! With multiple systems and applications trying to manage and control all these assets, things are falling through the cracks. Missing content. Missed opportunities. Lost productivity. Sigh…

A Platform for Digital Asset Management

OpenText Media Management is a DAM pioneer . (That’s funny every time!) From creation to consumption, we help you manage all your video, images, and rich media for the entire enterprise in one place. With a powerful yet simple-to-use interface, our solutions help people find what they need, share, collaborate, and use digital assets anywhere for richer, more effective communication in marketing, sales, and throughout the organization. Media Management makes it so easy to get the right content and rich experiences to users on the platforms and devices they choose.

What’s new in Media Management?

A completely redesigned user experience replaces the Flash UI with a simple yet powerful HTML5 user interface. This is much more than just a DAM—now you have unparalleled control and access to all your digital media content.

The redesigned user experience in Media Management puts the digital content you want at your fingertips. Whether your typing or swiping, the simple and intuitive user interface makes your job easier. In Media Management, the HTML5 interface and responsive design reduces complexity and unnecessary clutter to find what you need, share data, collaborate on projects, and use digital assets anywhere, on any screen, including mobile and touch-enabled.

There! Now how much rich media do you think that kid created?

John Price

John is a product marketing manager primarily focused on Customer Experience Solutions and Digital Asset Management. In today's consumer and customer oriented culture, organizations and brands with relevant, strategic and on-message communications and marketing content win the day. Clearing the path for your customer's journey leads to greater success and rewards.

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