The Best of Both Worlds at Your Fingertips

How to be in two places at the same time

Ever feel like you are constantly jumping between two worlds? You know, the world where your content is created in Microsoft® Office 365®, and the world where your key business processes live in your ERP, CRM or HCM applications?

Today I want to talk about how to work in both worlds at the same time, without cutting yourself into two. In previous blogs, my colleague Chris Sargent talked about the marketplace realities that customers have shared with us:

• Content creation and explosion: It’s so easy to create content in Microsoft Office 365—and it’s also easy to become overloaded and unorganized with content strewn everywhere.
• Key business processes are the heart of the Enterprise:
Critical business activities and information will always reside in siloed business applications where much of our daily work occurs; like ERP (SAP®), CRM (Salesforce® or Microsoft Dynamics®) and HCM (SuccessFactors® and other business applications).

These two marketplace realities produce a big challenge: How do you get your work done efficiently when the information you need resides in two separate worlds?

First, let’s talk about these two separate worlds

A few years ago, due to what Forrester Research saw as a changing Enterprise Content Management (ECM) landscape, they split their analysis of the ECM space into two, distinct areas—Business Content Servicesi and Transactional Content Servicesii . In this blog, we will refer to these two spaces as two worlds, the BCS world and the TCS world.

Forrester defines Business Content Services (BCS) as the features and functionality that drive document sharing and collaboration, both internally and externally. By that narrow definition, certainly both Microsoft and OpenText excel in BCS.

However, all organizations need to do more than just document sharing and collaboration. You can’t run your entire business in Office 365 through collaborating and sharing documents. You also need to consider an enterprise-wide information governance framework for all your content, including content that lives outside Office 365 in business applications like SAP, Salesforce and other business applications.

Now let’s consider the Transactional Content Services (TCS) world. Forrester defines Transactional Content Services as solutions “delivering operational management excellence” while supporting recurring, repeatable, and, often, high-volume processes.

Examples of transactional processes include invoice processing, customer onboarding or loan origination. For these types of processes, you must manage the content lifecycle differently. The type, volume and structure of external content can vary. Workflow and relevant core systems are different.

BCS-focused platforms don’t have the requisite expertise to optimize these underlying processes, whereas TCS vendors have thousands of customers in each of these areas. Herein lies the rub. In the TCS world, experience and expertise matters. Forrester analysts have rated OpenText as a leader in both TCS as well as BCS.

Living in both worlds at the same time

What you need to be productive is one business workspace where everything you need is in one place and you don’t have to switch back and forth between O365 and your business apps. OpenText Extended ECM for Microsoft Office 365 is the perfect complementary offering to Microsoft Office 365 to give you that one workspace to get all your important work done. It marries the TCS and BCS worlds in one workspace to give you the best of both worlds.

Rely on proven expertise

As organizations digitally transform their operations to be more agile, they look for partners with deep and broad expertise in Enterprise Information Management. No IT department wants to manage a set of small, risky partners whose work adds more complexity and confusion.

Although I don’t really like the analogy, I can understand the concept of wanting to have “one throat to choke” if something goes wrong, versus having endless mediations between many partners to try figure out who is responsible, who is going to fix it and how that fix could break something else in the system.

When you are dealing with the heart of your business, your key business processes, you want to rely on a competent partner with years of deep experience and a proven track record in Enterprise Information Management. OpenText brings years of expertise in TCS and BCS.

Let’s Work on This Together

As you continue your digital transformation journey, make sure you take along a proven partner like OpenText to help you with your digital evolution and give you that one workspace to get all your important work done. Stay tuned for upcoming blogs as we talk about exciting new capabilities about to be introduced in Extended ECM for Microsoft Office 365.

Additional Resources:

Video overview of OpenText Extended ECM for Microsoft® Office 365® on YouTube (4 minutes)

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i The Forrester Wave: Enterprise Content Management – Business Content Services, Q2 2017, Cheryl McKinnon, April 5, 2017
ii The Forrester Wave: Enterprise Content Management – Transactional Content Services, Q2 2017, Cheryl McKinnon, April 5, 2017

Deidra (Dei) Jow

Dei is a Program Manager for OpenText Microsoft solutions. She helps Enterprise customers improve efficiencies by connecting content and key business processes. She has been in the software industry for 20+ years and previously worked at Microsoft and has a degree in Business Marketing from the University of Hawaii.

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