Brand consistency has a huge impact on brand awareness, which helps to drive understanding and loyalty among customers. So how can software help a business improve brand consistency?
Implementing new technology might not be a marketer’s first thought, but that’s exactly what Telenor, the leading telecommunications company in Norway, did.
Proposals and agreements are critical to the Telenor customer engagement, but the company was struggling with an inefficient process for editing, customizing, or creating new document templates.
“It was very manual and laborious. We didn’t have a bespoke system for templates, just a homemade scripting function based on Microsoft® Word,” says Piero Notaro, business manager for customer communications at Telenor.
Since we’ve started using OpenText Exstream, every communication we send out has the same look and feel and is in line with direct marketing and web communications.
Piero Notaro, Business Manager Customer Communications, Telenor
Telenor needed a flexible, quick, and reliable multichannel, and multi-format solution that would streamline the administration of templates and improve their document quality. Enter OpenText™ Exstream. With Exstream, Telenor customer communications are personalized, relevant, error-free and easier to understand, providing for an improved customer experience, while also improving staff productivity.
Corporate branding and image consistently follows company design guidelines. As Notaro explains, “Since we’ve started using OpenText Exstream, every communication we send out has the same look and feel and is in line with direct marketing and web communications”.
With Exstream, document changes that used to take hours, days, or even weeks can now be achieved in minutes, allowing Telenor to customize and unify 1,500 complex customer communications a month. Learn about other benefits Telenor achieved with OpenText Exstream by reading the full case study here.