customer experience management
What is Customer Experience Management (CXM)?
There was a time when content almost entirely flowed one way – from enterprises to customers. Customers’ responses were effectively measured in sales and occasional…
Announcing OpenText Developer Experience Suite for TeamSite 8
Things have been busy for us in Professional Services during our transition from HP to OpenText, but that hasn’t stopped us from innovating inside our…
Introducing OpenText TeamSite 8.2
Optimize Your Digital Experiences with OpenText™ TeamSite 8.2 We’re happy to share the announcement of our latest OpenText TeamSite release – TeamSite 8.2! TeamSite is a…
The Future of Information: The OpenText View of the World
Enterprises are facing unprecedented competitive forces. Their competitors are defying Keynesian economics and they are experiencing a massively changing workforce—all while the world is becoming…
The Customer’s Perspective of the Redefined Customer Journey
The digital customer journey is being redefined – it’s never been easier to buy stuff. All it takes is a few clicks of a button….
Enterprise World 2016: From Engagement to Insight
The Digital Revolution is introducing another mass inflection in the development of enterprise technology. Over the next decade, cognitive systems will eclipse digital as the…
CIO Magazine Interview: One Does Not Upgrade to Digital
In late March, I was featured in an article in CIO Magazine online, in which I discuss how Enterprise Information Management (EIM) is the transformative…
Creating Interactive Dialog With Your Customers
What if each customer felt that every communication with you was not only well managed, but a meaningful, interactive dialog? What if every employee engaging…
It’s Technically Easy to Upgrade to the Latest Version of Exstream
OpenText™ Exstream is a powerful, efficient and robust multichannel customer communications solution that allows users to create a variety of simple and complex customer-facing documents…
ON DIGITAL-First Fridays: Sold? But I Never Started the Sales Cycle!
Consumers expect highly personalized products and services, delivered in real time. Instant gratification means no more waiting in long lines, no more trudging through shopping…
ON DIGITAL-First Fridays: The Customer Journey
Peter Drucker was right when he said, “The purpose of a business is to create and keep a customer”. This is the goal of every…
Introducing ON DIGITAL-First Fridays
I’m pleased to kick off a new blog series, ON DIGITAL-First Fridays, to complement my latest book, ON DIGITAL. In this series, I’ll continue my…
Three Ways to a Stronger Contact Center & Marketing Relationship
Contact centers don’t always have the most symbiotic relationship with corporate product and marketing departments, but they should. Most often the contact center is viewed as…
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