If you’re working in a web content management system (CMS) every day, it needs to function as you’d expect and be easy to use. That’s…

Successful marketing departments know the value of the cloud. To succeed in today’s competitive, digital world, you need a Digital Asset Management (DAM) solution that…

All marketers know that time is money. Whether you’re putting in a marketing request or scheduling media delivery, reducing the time it takes to complete…

Marketers who use video grow revenue 49% faster than non-video users, according to Wordstream. But in today’s digital world, it’s not enough to simply use…

The life of a marketer can be exciting and inspiring. From major product launches to creating new collateral to attending conferences around the world, marketing…

“If it’s not in CRM, it doesn’t exist.” How many times do sales professionals hear this phrase during a forecast meeting or call with their…

In today’s cloud-first market, it’s essential to have cloud strategies that empower marketing, line of business users, and developers. At OpenText, the Customer Experience Management…

In her annual Internet Trends Report, KPCG partner Mary Meeker highlights the impact of technology on consumer expectations and the need for better information management….

I recently attended the Manufacturers Leadership Summit hosted by Frost & Sullivan in LA. This three-day event was full of presentations, case studies and discussions on…

I love to hear my parents tell stories from their younger days. One of my favorites is about an incident that happened to my mom,…

At our recent OpenText™ Enterprise World 2018, there was a great deal of talk about two things: how companies have digitally transformed their business and…

Deciphering rights can be a complex nightmare even for the most digitally savvy organization! Companies that have invested in a digital asset management (DAM) platform…