customer experience management
- Technologies
A beginners guide to establishing a successful testing and optimization program
If you are reading this, chances are you are the lucky individual that’s been chosen to own and champion testing…
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Creating remarkable customer experiences
What makes an interaction, a communication, a purchase, or any other kind of customer experience we have in our daily…
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10 years, 5,000 customers and €1 billion
Most of us have started down the digitisation road in one form or another. We’re all moving at our own…
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Top 7 CMS software benefits for digital marketing in 2018
Digital marketing is proven to be the most effective channel for today’s marketers – and it can deliver far more…
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How to choose the best CMS software in 2018
Organizations have to continually improve customer experience while reducing costs and driving innovation. Choosing the Content Management System (CMS) for…
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Visit OpenText at the Salesforce World Tour this spring
An updated version of this post is available here. We are just days away now from the start of a…
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How to decrease shopping cart abandonment using AB testing
One of the most common challenges e-tailers face today is high cart abandonment rates. According to a 2017 Baymard study, the average…
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What is a content management system (CMS)?
The names (and acronyms) may be similar, but there’s a huge difference between the different solution sets that can fall…
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OpenText debut on Gartner Magic Quadrant for Workforce Engagement Management for Qfiniti solution
The OpenText team is proud to announce its arrival to the Gartner Magic Quadrant for Workforce Engagement Management (WEM) for…
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How to choose the best CEM software in 2018
In our first blog, we discussed Customer Experience Management (CEM) and the benefits that an effective CEM platform offers organizations…
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Top four reasons to start AB testing today
In recent years, the pressure applied to marketers has grown significantly. Year over year, goals are handed down and marketers…
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What is Customer Experience Management (CEM)?
There was a time when content almost entirely flowed one way – from enterprises to customers. Customers’ responses were effectively…
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Improving CX is not a one-time effort
Welcome to 2018! I trust that you’ve all updated your gym membership, started your diet and sworn off all those…
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Publishing isn’t just for Publishers
Who is the largest publisher in the United States? McGraw-Hill? Time-Warner? Simon & Schuster? It’s not any of the names…
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Award-winning loyalty and rewards program personalizes online experiences
When loyalty is your business, how do you support and engage your members and offer the best digital experience? Jet…
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Velocity of change and the digital revolution
We are all customers and we all have experiences. Customer Experience in Practice is a common-sense look at how we…
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Deliver even more effective multichannel communications with Exstream 16.3
As much as I love living and working in a digital world, there are still certain things I like to…
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Make the most of your Single Page Applications with TeamSite 16.3
Do you like using Single Page Applications as part of your website design? They are pretty cool aren’t they? And…
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Automating the digital media supply chain
All those pictures that you see on websites, on digital signs at the mall, or even on the packaging for…
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How my Apple Watch gave me a window into a world of IoT in Retail
The Internet of Things (IoT) is beginning to have a major impact in many industry sectors. IoT is a network…
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