customer experience management
What is Customer Experience Management (CXM)?
There was a time when content almost entirely flowed one way – from enterprises to customers. Customers’ responses were effectively measured in sales and occasional…
Powerful new capabilities for data, rich media, and compliance
The last two and half years of the pandemic have created a divide between brands that embraced digital acceleration and those that have not. With…
Top 9 reasons to modernize your Web Content Management with OpenText TeamSite
Whether you’re a long-time OpenText™ TeamSite™ user or are using other content management systems (CMS) for your web experiences, here are 9 compelling reasons to…
How communications can power an experience-led transformation
A new world demands a fresh approach The world has changed. What was good enough is not cutting it anymore. During the pandemic, 73% of…
Announcing OpenText Experience Cloud CE 21.4
Modern customer experiences are personalized experiences. Customers expect you to tailor your communications, websites, support, and even in-person interactions to suit their needs, preferences, and…
Announcing OpenText Experience Cloud CE 21.2
Customers are demanding efficiency, immediacy, transparency, and universal engagement across channels. They’re putting major pressure on organizations to deliver more and more modern experiences, with…
Evolving customer communications
Targeted customer communications are a powerful way to increase engagement and build brand loyalty. Done poorly, they’re also an effective way to drive your audience away. Your audience is being…
The differing attitudes to digital transformation in the utility sector
There are few utility organizations today that don’t understand or appreciate the benefits of digital transformation. However, a new whitepaper published by OpenText™ reveals a…
Introducing OpenText Core Experience Insights
According to Forrester Research, 63% of marketers use some sort of journey mapping. Yet customer journeys are more complex than ever, requiring more one-to-one personalization…
What’s new in OpenText LiquidOffice Release 16 EP7
In every organization, customers and employees enter information on forms because of business processes that require some type of discrete data collection. Regardless of whether…
How AI is helping to rethink citizen services
Everyone knows what it’s like to deal with a government contact center: listening to recorded messages and being pushed from pillar to post without any…
Get your creative team on the same page
When it comes to collaborating on creative projects, we know that processes can often get in the way. Your team members might find themselves working…
Creative collaboration for industry-leading enterprise DAM
If you’re involved in any form of digital content collaboration – whether as a designer, copywriter, project manager, or decision-maker – you have probably felt…
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