Business is inherently social: Every day, people work together, share ideas, and communicate with each other and with customers. And they do it in more ways and on more platforms than ever before.
Teams and content are increasingly decentralized, while at the same time business leaders are challenged to improve the pace of innovation. These market dynamics present challenges but also incredible opportunities. Social business tools that connect people with each other and with content in a secure, consistent way are driving collaboration and innovation throughout enterprises.
In a recent webinar , we surveyed participants on the state of their social business strategies. The majority of respondents—nearly 75 percent—said they hadn’t started or were just starting to employ social strategies to improve their organizations. So how can businesses leverage social to become more responsive, more innovative, and more productive?
According to Allen Bonde, Partner and Principal Analyst at Digital Clarity Group, “We have to set aside this idea that we need to become a social business and instead say, ‘We already are social. Now: how can we move forward and turn that into productive business value?’”
Bonde said social business strategy starts with three things:
1. Apply the Idea of Social to Everyday Work. Social tools help break down information silos so that, no matter where a worker is or what device they’re working on, they can connect with the people and the files they need. The idea of social needs to be universally adopted and institutionalized in order for it to drive collaboration throughout the organization.
2. Think Outside-In. Leaders need to embrace the social nature of business and start treating employees like customers. Arming your workforce with secure, user-friendly social tools will enable them to become more responsive and more innovative.
3. Get the Right Architecture. Without the best people, processes, and technology tools, your social efforts run the risk of falling flat. Social business solutions are different from consumer social tools in some key ways, including system security and scalability. Spend time to really think about what your architecture needs to succeed.
When it comes to turning the idea of social into opportunity for your organization, start by identifying local champions. “Don’t think of trying to change everybody’s adoption overnight,” Bonde said. “Look for those local ‘markets’ within your organization where there is thinking around these topics and get those champions to be the starting point.”
“We need to think globally in terms of global business and in terms of customer requirements, but act locally,” Bonde continued. “The zen of social business is to always think globally about what we are trying to achieve, but act locally and break down the problem.”
Start today to build your own collaborative, social business. Get tips and advice from Bonde and other experts in the webinar on demand,
Fuel the Speed of Innovation: Employing Social Strategies to Build a Collaborative Business: www.opentext.com/socialatwork.