Well maybe we did not sum it all up, but we certainly had a lot to say with a very active conversation.
I had the pleasure of being a part of a TweetJam, that followed the hashtag #SocBizChat, put on by CMSWire and sponsored by OpenText last week.The TweetJam was designed around a series of 5 questions that all spoke to the challenges surrounding social business ROI measurement and how, if at all, it’s changed in the past year.
The other panelist members included:
- Allen Bonde, Partner and Principal Analyst, DCG, @abonde
- Dave Bellous, Co-owner, Yellow Pencil, @davebellous (OpenText Partner)
- Deb Lavoy, Director of Strategic Marketing, OpenText, @deb_lavoy
The TweetJam questions were as follows:
- Has our understanding of how to measure social business changed in the last year?
- What is the ultimate ROI we’re looking for?
- What is return on innovation? Return on insight?
- Why do you, personally, want to support a social business?
- Is that the same or different from your organization’s goal?
Since you may not have time to go back and weed through the 432 tweets that contributed to a very interesting conversation, I thought I would highlight a few of my favorite responses and also point you to a great recap provided by CMSWire here.
My favorites included:
A1: The Gary J. Nix® @Mr_McFly For each & everything you do in biz, there HAS TO BE a goal. All of those goals ladder up to determining ROI. #SocBizChat
A2: deb louison lavoy @deb_lavoy workforce: growth and innovation mktg: brand affinity/trust
A3 : Brice Dunwoodie @bdunwood For us, return on innovation… innovation = survival. #SocBizChat
A4: KimberlyEdwards @KimberlyEdwards Transparency and social collaboration provides a clearer view of the end goal and helps fuel my ability to succeed. #SocBizChat (my post so I get to vote for myself ;-)
A5: Audrey Enriquez @MissAEnriquez Need to find champions within your org to help engineer that serendipity #SocBizChat
It’s not too late to chime in on the conversation, simply contribute to the hashtag #SocBizChat.