Ovum Names OpenText as a Leader in Web Experience Management

The research and analysis firm Ovum has released a report naming two OpenText products as leaders in web experience management – also commonly known as web content management (WCM).

The Ovum Decision Matrix: Selecting a Web Experience Management Solution, 2016-17 report cited OpenText™ TeamSite and OpenText™ Web Experience Management as market leaders because of their strengths in technology and execution.


Here are strengths Ovum attributed to OpenText WCM solutions:

  • Top-rated for maturity
  • Strong roadmaps and long-term strategy
  • Ease of use and interoperability
  • Large portfolio of capabilities

Ovum considers web experience management as a key element of digital transformation for today’s enterprise organizations, and we at OpenText fully agree. Organizations need to attract, engage, and hold the attention of their customers through round-the-clock, connected digital experiences.

While web experience management or WCM initially focused on websites, it now encompasses so much more: WCM, digital asset management (DAM), web analytics, social, mobile experiences, etc.

Sophisticated enterprise solutions cover the entire customer journey, and connect with other key platforms for marketing automation, e-commerce, and customer relationship management.

Market leaders not only score high in key capabilities but are also widely accepted as best-of-breed.

Read more details in the report and take a look at OpenText WCM offerings.

OpenText

OpenText is the leader in Enterprise Information Management (EIM). Our EIM products enable businesses to grow faster, lower operational costs, and reduce information governance and security risks by improving business insight, impact and process speed.

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