Ovum Names OpenText as a Leader in Web Experience Management

The research and analysis firm Ovum has released a report naming two OpenText products as leaders in web experience management – also commonly known as web content management (WCM).

The Ovum Decision Matrix: Selecting a Web Experience Management Solution, 2016-17 report cited OpenText™ TeamSite and OpenText™ Web Experience Management as market leaders because of their strengths in technology and execution.

Here are strengths Ovum attributed to OpenText WCM solutions:

  • Top-rated for maturity
  • Strong roadmaps and long-term strategy
  • Ease of use and interoperability
  • Large portfolio of capabilities

Ovum considers web experience management as a key element of digital transformation for today’s enterprise organizations, and we at OpenText fully agree. Organizations need to attract, engage, and hold the attention of their customers through round-the-clock, connected digital experiences.

While web experience management or WCM initially focused on websites, it now encompasses so much more: WCM, digital asset management (DAM), web analytics, social, mobile experiences, etc.

Sophisticated enterprise solutions cover the entire customer journey, and connect with other key platforms for marketing automation, e-commerce, and customer relationship management.

Market leaders not only score high in key capabilities but are also widely accepted as best-of-breed.

Read more details in the report and take a look at OpenText WCM offerings.

Denise Douglas

Denise is a product marketer. She writes about customer experience management, marketing technology, and web optimization.

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *