The research and analysis firm Ovum has released a report naming two OpenText products as leaders in web experience management – also commonly known as web content management (WCM).
The Ovum Decision Matrix: Selecting a Web Experience Management Solution, 2016-17 report cited OpenText™ TeamSite and OpenText™ Web Experience Management as market leaders because of their strengths in technology and execution.
Here are strengths Ovum attributed to OpenText WCM solutions:
- Top-rated for maturity
- Strong roadmaps and long-term strategy
- Ease of use and interoperability
- Large portfolio of capabilities
Ovum considers web experience management as a key element of digital transformation for today’s enterprise organizations, and we at OpenText fully agree. Organizations need to attract, engage, and hold the attention of their customers through round-the-clock, connected digital experiences.
While web experience management or WCM initially focused on websites, it now encompasses so much more: WCM, digital asset management (DAM), web analytics, social, mobile experiences, etc.
Market leaders not only score high in key capabilities but are also widely accepted as best-of-breed.