OpenText Celebrates Media Launch in Hollywood Style

The latest release of OpenText’s industry-leading Digital Asset Management Platform was celebrated in style at the W Hollywood Hotel in January. The event was attended by more than 100 people from the Media Industry as well as other OpenText customers. Nearly all of the major media companies were there, including 20th Century Fox, Disney, Paramount, Technicolor, Hasbro, Academy of Motion Picture Arts and Sciences and many more. The celebration was kicked off with some special Hollywood luminaries as guest speakers – Kristin Kennedy, founder of Createasphere; Flint Dille, a technologist, transmediologist, writer, gamer and more; and Jonathan Taplin, Producer, Documentary Maker and Professor from Annenberg School for Communications at USC. The crowd was engaged with the speaker’s insights on some the trends as well as threats in the media industry, and how the value of IP and digital assets plays across different generations.

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The event capped a tremendous effort by the Media Management engineering and product teams to develop the latest release in an accelerated timeframe. Their efforts to redesign the User Interface, REST API extensions and numerous added features validates the market leading position Media Management has in the DAM industry. And a special thanks to our sponsors for helping to the make the event a huge success. Thanks to Accenture, Deloitte, OnPrem Solutions and Optima Consulting.
What a perfect way to start out the year. Thanks to everyone for making this such a stellar kick-off and we are looking forward to an exceptionally bright future for OpenText Media Management.

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John Price

John is a product marketing manager primarily focused on Customer Experience Solutions and Digital Asset Management. In today's consumer and customer oriented culture, organizations and brands with relevant, strategic and on-message communications and marketing content win the day. Clearing the path for your customer's journey leads to greater success and rewards.

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