Nashville Notes – Impressions of my First Enterprise World

I’ve been to Nashville several times before, but never for an event like this. It had everything from Country Singers to an Astronaut – and some great business and technology as well. Welcome to OpenText Enterprise World!

On the second day of Enterprise World, someone described it to me as “overwhelming,” and so it was on some levels. There was simply so much to choose from. Over two hundred breakout sessions ranging from business strategy, to software practioner how-to tips,through to  developer sessions that got down to the code level. Alongside were six themed theaters on the main Expo floor each running fifteen minute presentations on an equally wide range of subjects. Plus an Innovation Lab, a Developers Lab, Customer Roundtables, and over forty demo stations; it was a lot to take in.

Whether you are a long time OpenText customer, a recent customer going through systems implementation, or a prospective customer – there was something for everyone. And as a relatively new staff member there was a lot for me to take in too; but I couldn’t have asked for a better immersion on the company’s culture, customers, staff, solutions, and products.

Everyone I spoke to had a good time. Despite its size and apparent complexity the event ran very smoothly, and all were happy with the experience.

Experience was the framework around which my week at Enterprise World was structured as I was managing the Experience Theater for the Customer Experience Management team. We had a steady flow of visitors to the theater to discuss a variety of subjects, and to take a look at the various product demonstrations available. It was interesting to note that most of the conversations were about solving business problems, and how to move towards delivering a continuous customer experience driven by digital transformation initiatives and projects.

The changing nature of business was also highlighted in the opening keynote from OpenText CEO Mark Barrenechea as he described the journey from Engagement to Insight across the enterprise.

Engagement | Capture | Content | Process | Collaboration | Discover | Exchange | Insight

This concept clearly resonated with the audience at Enterprise World and is one I’ll be revisiting in future blog posts on how delivering an exceptional customer experience can drive the journey towards better customer and business insight.

If you couldn’t make it to Nashville this year, make a note on your calendars for the week of July 10, 2017 and join us in Toronto next year for what promises to be another exceptional conference.

Alan Porter

Alan J. Porter is the Senior Product Marketing Manager for the OpenText Customer Experience Suite. He is a regular writer and industry speaker on various aspects of Customer Experience and Content Strategy.

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