How Many Gold Medals Could Your Company win at the ‘B2B Integration’ Olympics?

So the eyes of the world are on the Olympic Games in Rio de Janeiro, and following on from my previous blog relating to the use of Marginal Gains theory at Rio 2016, I thought I would continue the Olympic theme for this blog.

The sports that make up the games are varied in nature and it got me thinking, how would companies fare if they were to compete in the B2B Integration Olympics? An event designed to see how well companies are using B2B technologies to address specific business and supply chain challenges. OpenText recently completed a research study with IDC Manufacturing Insights to look at how B2B integration drives superior supply chain performance. The study demonstrated that companies can be segmented into experts, leaders or laggards in terms of their adoption of B2B technologies. Similar I guess to winning gold, silver or bronze at the Olympics!

Is it possible to compare an Olympic sport with a specific supply chain challenge? Well let me try and explain during this blog. I will focus on five Olympic sports and compare them with the various B2B challenges that many companies face today. How many of the following ‘events’ would your company be able to take part in, based on whether you are using the B2B technologies described for each sport listed, one, two or possibly all events? First up, archery.

Archery – This sport is one of the oldest in the Olympics and requires utmost accuracy and patience on behalf of the competitors. Archery dates back around 10,000 years when bows and arrows were first used for hunting and warfare, before it developed as a competitive activity in Medieval England. Trying to hit a target 122cm in diameter, let alone hit the center ring measuring just 12.2 cm takes a lot of nerve, skill and determination on behalf of the athletes taking part.

Marginal Gains

So as archery is focused primarily on accuracy, have you ever thought about how accurate your business transactions are as they flow across your supply chain or into your back office enterprise system? How much manual rework do you have to undertake to correct documents before they enter an ERP system for example? An ERP/B2B integration study conducted by OpenText found that up to 34% of data entering an ERP system comes from outside the enterprise, what if this externally sourced data contains inaccurate information? OpenText™ Active Intelligence is one solution that can ensure increased accuracy of business transactions flowing across your supply chain and into enterprise platforms such as ERP systems. Do you have an automated process for checking the quality of business documents across your supply chain? If so then you can award your company your first gold medal!

Triathlon – This event is thought to have started between the two world wars and others say that it originated in the United States in the 1970s. The first triathlon was held at the 2000 Olympics in Sydney, and the event consists of a 1500m swim, a 43km bike ride and a 10km run with no breaks and the transition between each event has to be seamless, and is part of the competition.

B2B Marginal Gains

The triathlon is almost multi-modal in nature, similar to many of the services offered by global logistics companies where they ship goods across land, sea and air routes around the world 24/7. But how do you keep track of these global shipments? One way is via OpenText’s logistics Track and Trace capabilities on our Business Network, a new capability which allows you to have a window into your global supply chain and keep track of shipments as they pass across different modes of transport, different country borders and then onto distribution centers or retail outlets.

The OpenText™ Business Network is connected to many of the world’s logistics providers and allows you to keep track of shipments and also monitor the performance of your logistics partners through our embedded analytics capabilities. Do you have a way to seamlessly track shipments anywhere around the world, across multi-modal logistics partners? If yes, then you can award your company another gold medal!

4 x 100m Relay – The Olympic stadium surrounds a 400m oval track and this event relies on four runners being able to effortlessly transport a baton in the quickest possible time from the start to finish line. If the baton is dropped for any reason during the handover period between two runners then it can add significant time to the lap of the track. The runners in this case have to be very fit and also have to be able to handover/receive the baton in a seamless manner otherwise they will lose the relay race.

B2B Marginal Gains

Being able to exchange the baton seamlessly between runners is a bit like transferring a B2B transaction between different trading partners across a business network. B2B transactions need to be carried by a provider who can transport the transaction from one location to another, in a relatively short time and at the same time adhere to local or regional B2B standards where required.

OpenText™ Trading Grid Messaging Service (TGMS) provides a highly available messaging platform that ensures that your business transactions get from A to B as smoothly as possible. These transactions may need to be sent via different communication protocols or converted into different document formats, either way TGMS can mediate between any format and provide inter-connectivity to many different networks around the world. Do you have the ability to send B2B transactions anywhere in the world irrespective of the communication protocol or document format being used? If yes, then you can award your company another gold medal!

Weightlifting – This ultimately showcases a test of pure strength and it represents the oldest and most basic form of physical competition. Weightlifting appeared at the first modern Olympic Games in 1896 and today’s sport is divided into 15 weight categories, eight for men and seven for women. The aim of weightlifting is simple, to lift more weight than anyone else and in some cases the strongest competitors may lift more than three times their body weight.

B2B Marginal Gains

Many companies today have a requirement to exchange very large files, securely between trading partners across a supply chain. Large files in this case could be point of sale data, cheque images, financial data or engineering type files. These files are typically much larger in size than normal B2B transactions being exchanged across a business network.

OpenText™ Managed File Transfer solution provides a way to exchange large or important files across a secure network. Large file transfer in the past has been through the simple exchange of files on CDROMS or other medium, today this can be achieved securely via an MFT solution. Do you have a means to exchange large files securely across your supply chain? If yes, then you can award your company another gold medal!

Beach Volleyball – In 1895 William G Morgan devised a game he called ‘mintonette’ which he intended as a gentle alternative to basketball for older members of his YMCA gym. Over a hundred years later and volleyball is anything but gentle and made its first appearance at the Tokyo Olympics in 1964. Rio de Janiero is the home of the first beach volleyball world championships, so only appropriate that this year’s beach volleyball event should take place on the world famous Copacabana beach.

B2B Marginal Gains

There are two key requirements for members of a beach volleyball team, collaboration and communication. Two requirements that are also required across many of today’s supply chains. Being able to collaborate with trading partners is important for improving operational efficiencies and being able to communicate during for example some form of supply chain disruption is equally important.

OpenText Active Community provides a collaborative platform that helps to improve collaboration and information management across a trading partner community. Active Community provides an effortless way to manage supplier contact information, send out mass communication notices to suppliers, undertake assessments, perhaps as part of a quality procedure, and generally improve the day to day way in which you manage your trading partner community. Do you have a means to effectively manage the day to day collaboration and communications with your entire trading partner community? If so you can award your company your final gold medal!

B2B Marginal Gains

So now comes the interesting part, based on just these five areas, how many gold medals did your company win, one?, two?, three?, four? or five? Adoption of B2B technologies can appear to be a slow and complex process but OpenText is here to help, if you would like to go for gold and win the B2B Integration Olympics why not contact us to see how we can help.

More information is available from our website. If you would like to put the Marginal Gains theory being used at Rio 2016 into practice across your supply chain operations then please visit our dedicated website where you can find more information.

Mark Morley

As Director, Strategic Product Marketing for Business Network, Mark leads the product marketing efforts for B2B Managed Services, drives industry and regional alignment with overall Business Network product strategy and looks at how new disruptive technologies will impact future supply chains. Mark also has over 23 years industry experience across the discrete manufacturing sector.

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