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How HZ improved consistency and efficiency of creative reviews with the use of OpenText Hightail

In the ever-changing landscape of marketing, how does a creative agency stay competitive? How do you maintain excellence in client service with so many campaigns in flight? For HZ, the solution was to turn to OpenText™ Hightail™.

HZ is a fully integrated creative agency specializing in branding, marketing, content and digital marketing. HZ works on up to 80 different projects a day, managing a large volume of creative assets including banner ads, websites, landing pages, print ads, brochures and video.

Stacey DeOrzio, SVP, Client Relations shares with us that with so many different types of projects, the way teams review creative work can vary a lot. “We’d upload PDFs to our internal servers and email a file path to that PDF to the relevant teams for review. Each person would take turns reviewing it because you could only comment on the PDF one at a time. Other times, we’d print hard copies of the creative, which meant feedback wasn’t captured in one place,” she further explains.

This was a slow and inconsistent process. After testing various solutions, HZ found that most of the technology tools for creative review were hard to use. After an initial test with Hightail, HZ found the solution more user-friendly.

“OpenText Hightail is very user friendly and immediately made our review process much quicker. We no longer have to take turns to review something—people add comments to PDFs and visual files at the same time.”
– Cary Gilbert, Traffic Manager, HZ

HZ now has a more efficient way to review creative material and collaborate with clients. With Hightail, tasks are assigned to specific team members with due dates attached, which helps ensure the next step is completed and the creative process keeps moving forward.

Leveraging Hightail has also offered easier team onboarding. “When new employees join HZ, they spend a few minutes learning how it works and off they go,” said DeOrzio.

HZ uses the solution to close jobs more quickly, increase productivity and create happier clients.

Learn more about how HZ is benefiting from Hightail by checking out the full story here.

HZ is a valued member of the OpenText Elite™ customer loyalty program. Discover the benefits and rewards of OpenText Elite here.

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Keri Linscott

Keri is a Customer Marketing Manager based in Waterloo, Canada. Keri is responsible for managing customer programs that focus on customer loyalty, retention and advocacy. Through customer programs and reference activity she gives customers a voice to share how they are transforming their organizations through technology. She specializes in activities for the Discovery, Security, Portfolio and OpenText Hightail suite of solutions.

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