Hidden in the Information: Success with Advanced Analytics

In today’s world, information is all around us. And, hidden in that Information is the key to both understanding your customers and predicting their behavior. Pretty nice, huh? Well, here comes the tricky part. With so much information how do you find the useful insights? A new OpenTextVoice article on Forbes.com explores how to uncover the information and apply it to your business.

How can companies use that data to advance its business process or turn an industry on its head? As the article points out “Data is the foundation that allows transformative, digital change to happen.”

Analytics are the key to unlocking the potential of data and turning it into something greater. Check out the full article on Forbes to find out to use advanced analytics to take charge of an industry and launch the next Netflix, AirBnB or Uber.

 

Robin Lane

Robin is OpenText’s Senior Manager of PR & Social Media. She heads up OpenText’s brand journalism strategy, working across the organization to help tell all facets of the OpenText story. Over the years, Robin has put her passion for writing to work for many leading technology companies to launch and manage their branding and digital media initiatives.

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *