Last month, the highly respected analysts at Gartner released their 2016 Magic Quadrant for Enterprise Content Management. As I wrote in my last blog, the report provides some excellent insight into the changing Enterprise Content Management (ECM) landscape and how ECM solutions are evolving to meet the needs of digital enterprises. It’s compelling reading. And, yes, OpenText was once again named a leader in the sector—the 13th year in a row we’ve been honored with that designation.
This month sees the release of the Magic Quadrant’s companion report, Gartner’s Critical Capabilities for Enterprise Content Management.
As in the earlier Magic Quadrant, OpenText™ Content Suite scored extremely well in the Critical Capabilities report, ranking first in three categories and second in the other two.
So, two Gartner reports, two leadership positions for OpenText Content Suite! What’s the difference between the two reports? In Gartner’s own words:
“The Magic Quadrant assesses the ECM vendors with respect to their ability to execute in the market and their vision. This Critical Capabilities document assesses the 15 vendors in terms of their ECM suites’ functional capabilities to support the following five use cases:
- Personal and team productivity
- Records management and compliance
- Process applications
- Content ecosystem
- Digital transformation/modernization”
It’s clear by looking at these five areas of assessment that the expectations and functionality of ECM have changed. Gone are the days when ECM platforms were viewed and assessed as labor-intensive, one-way repositories where part of an organization’s information was filed to meet compliance requirements.
Personal and Team Productivity
A new generation of knowledge workers demands new ways to share, collaborate, and create. The new ECM standard is to make adoption and usability simple, allowing users to work they want to work, while providing relevant content in the context of projects and tasks and integrating with leading productivity suites like Office.
Records Management and Compliance
ECM is a traditional driver and a long-standing strength of OpenText. But governance can no longer hamper throughput. It must be an underlying, concurrent by-product of process and personal productivity. Automation and transparency are key.
ECM was never about ECM, it was actually about making the business better. Next-gen ECM must excel at the use of automation and workspaces to increase the reach, security, velocity, and value of process-generated content. Think case and contract management, M&A, RFPs, claims processing, and more.
If ECM is about making business process better, it means that it needs to be extended into business processes and the business applications where the process lives. Previously isolated applications are now linked with ECM has the central hub, information can flow across functions, and governance can be extended.
The first four use cases fit into our “new normal” understanding of ECM. However, the last one, ECM as a driver for digital transformation, definitely stands on its own. It’s certainly a source of pride that OpenText leads this category and it’s obviously critical to our customers as digital transformation tops the agenda for many organizations’ strategic plans right now.
However, digital transformation starts with customer centricity. The question is:
Does ECM have a role to play in customer engagement?
Yes! It certainly does if you consider that enterprises now realize the digital employee has the same choices as the digital consumer when it comes to when, where, and how they get their information. Engaging and enabling knowledge workers is where customer centricity starts, and ECM is a vital part of that experience.
Customer centricity also typically requires an improvement in digital operations. Based on the first four use cases above, ECM’s ability to improve personal and process productivity positions it as a key difference maker. Information is still the lifeblood of the organization and transformation initiatives almost always involve making the flow of information easier within the organization.
What does it mean in terms of your success with ECM?
OpenText believes the concept of ECM—whether referencing the product itself or the traditional definition of “content management” within the enterprise—MUST change in order for organizations to thrive as digital entities. Success in the coming decade requires a new approach to information management. Enterprises need to adopt a new stance in order to have full control over, and be able to extract maximum value from, their most important asset; the information that flows from every person and process in the organization.
Next-gen ECM solutions will play a key role in that. Just not in the way many have traditionally viewed ECM. As Gartner’s new report highlights, technology advances now allow ECM platforms to play a lead role in driving light-touch collaboration, bridging isolated siloes, and instilling automated, transparent governance in every corner of the enterprise.
Still not up to speed on the new way of thinking about ECM and how it can contribute to your success?
The two aforementioned Gartner reports are required reading. And there is also some great insight here and here. Then, take a few minutes and explore how OpenText ECM solutions are meeting the needs of progressive organizations here, here, and here.