The Future of e-Delivery and its Impact on Customer Experience

It seems everyone is talking about “digital transformation” but many are still unsure of what it is, why it is important, or even how to get started. Wikipedia defines digital transformation as the change associated with the application of digital technology in all aspects of human society. It has also been described as taking existing manual and paper-based processes and converting them to digital channels and documents – or “going paperless.”

Many companies like yours, are talking about improving the customer experience and going digital, but don’t know where to begin. Regardless of what it means to you, a lot of companies are now realizing that digital transformation often includes e-delivery – ensuring that emails containing bills, statements, ID cards and other business critical information get to the intended recipients.

They rely on their customer communications management (CCM) solution for this, but are often not aware of what is actually involved in reaching the recipient’s inbox. It can also be challenging sometimes to quantify the benefits of e-delivery and the costs associated with poor deliverability.

To help you better understand the importance of email deliverability, we have a new recorded webcast available and you can register and then view it here.

InfoTrends customer communications experts Matt Swain and David Stabel, and OpenText™ Exstream Manager of Product Strategy Avi Greenfield, present new research on consumer preferences and enterprise plans for e-delivery in this webcast.

They also share key trends, challenges and best practices for managing e-delivery, including the impact that non-delivery can have on your bottom line.

View the webcast.

Tami May

Tami has over 20 years of marketing experience at Fortune 500 companies like IBM and Hewlett-Packard, and start-ups such as DataBeam and Digital Freight. Her experience includes a wide range of strategic marketing and communications initiatives. Follow her blog on customer engagement trends, CX, and the impact of millennials in business.

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