Forrester Names OpenText as Leader in DAM Wave Report

It’s been two years since Forrester last evaluated the Digital Asset Management marketplace OpenText Media Management is named as a leader in the most recent evaluation. We believe this validates all the hard work that has been done to build one of the world’s premiere DAM systems.

According to the report, “The Forrester WaveTM: Digital Asset Management for Customer Experience, Q4 2014″, OpenText Media Management “offers a flexible platform with an impressive list of customer references. Accordingly, functionality is robust, with strengths in foundational capabilities: metadata, taxonomy, search, workflow and globalization.”

Media Management builds on this foundation with our latest HTML5 User Interface to establish an elegant and intuitive way to interact and use your digital media assets. You can dowload the full report here.

What you’ll discover in this comprehensive report is the key role DAM plays in the Age of the Customer and the two key areas of capabilities that today’s DAM solutions need to support. The Forrester WaveTM uses a transparent methodology to compare players in a software,
hardware or services market so that the professionals the firm serves can make well-informed decisions without spending months conducting their own research. The Forrester WaveTM offers two big benefits to clients: a detailed analysis of vendors’ products and services based on transparent criteria and an Excel spreadsheet that allows clients to easily compare products and develop custom shortlists according to their own requirements.

Demands for rich media in omni-channel commerce, enterprise video and marketing are evolving and growing exponentially. OpenText Media Management provides that core infrastructure to manage this ongoing digital transformation as well as the flexibility to customize to the way you work, making sure you get the right content and rich experiences to the users on the platforms and devices they choose. As a pioneer in the Digital Asset Management, OpenText helps you manage all your video, images and rich media in one place, from creation to consumption.

John Price

John is a product marketing manager primarily focused on Customer Experience Solutions and Digital Asset Management. In today's consumer and customer oriented culture, organizations and brands with relevant, strategic and on-message communications and marketing content win the day. Clearing the path for your customer's journey leads to greater success and rewards.

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