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First Steps in B2B Maturity – Pt 4

Maturing your B2B integration program is definitely a journey. When OpenText commissioned SCM World to conduct a survey companies from all over the world, we were looking for a path companies could follow on their journey. Our goal was to help supply chain, operations and customer service executives see a path for B2B maturity. The full report, available here, lays out a path to maturity.

Taking the first step

The first stage of B2B integration maturity is where transactions are executed in siloed, reactive processes reliant on manual technology. In the second stage, organizations begin to transact digitally with a limited number of key trading partners. (for more on the definitions of the stages, read my post on the 5 Stages of B2B Integration Maturity). So how do you make that first move?

According to our survey, which looks at 3 aspects of B2B maturity – people, process and technology – there are several things that distinguish stage 2 companies from stage 1 companies.


There are two big people differences between companies at stage 1 and 2. First, there is a shift in decision about B2B integration from internal silos (100% of respondents at level 1) to a centralized structure (48% of respondents at level 2).

Second, the emphasis for integrated B2B activities moves from completion of tasks (100% of respondents at level 1) to consistency and accuracy (48% of respondents at level 2) and driving awareness of business performance (16% of respondents at level 2).


At level 2, processes move from being siloed and disaggregated (100% of respondents at level 1) to being connected (82% of companies at level 2). Additionally, the frequency of process digitization increases beyond 25% of B2B transactions (100% of respondents at stage 1) to between 25-89% of transactions processed digitally (41% of stage 2 respondents).


In terms of technology, we begin to move from informal and unstructured information exchanges to unilateral exchanges. In the survey, 39% of companies have taken this first action in moving from the transactional (step 1) to the informative (step 2), with another 26% taking more advanced actions.

Also, companies began to move from manual transactions with non-digital partners via non-digital means, such as a phone or fax machine to a standardized template (53% increase in respondents from step 1 to 2) or some level of digitization (12% more responses at step 2 vs step 1).

B2B maturity - How are transaction managed?

Don’t forget to get your copy of the full report here.

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OpenText is the leader in Enterprise Information Management (EIM). Our EIM products enable businesses to grow faster, lower operational costs, and reduce information governance and security risks by improving business insight, impact and process speed.

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