Experience Learn Paths at OpenText Enterprise World

Following a Learn Path at OpenText Enterprise World this July in Toronto is a perfect way to make the most of your time at the event, to earn professional accreditation and to learn valuable tips and tricks that you can take back to your organization and implement from Day 1.

We will be running 6 specific learn paths within the Experience track, covering Intelligent Customer Experience Management; Customer experience insights, analytics and customer data; Exstream Customer Communications Management; Intelligent Forms Automation with LiquidOffice and TeleForm; OpenText Media Management – Digital Asset Management for the Enterprise; and OpenText Web Content Management – Digital Experience Content Management for the Enterprise.

Intelligent Customer Experience Management

Description:

  • In the Intelligent Customer Experience Management Learn Path you’ll find out about the latest offerings, tools and techniques for delivering better customer engagement including how to leverage customer data and insights for actions designed to drive lifetime customer value.
  • By following the Intelligent Customer Experience Management Learn Path, you will learn:
    • About current offerings from OpenText providing greater insights about customers, their activities, and customer data visualizations across the customer journey
    • About Integrated Customer Journey and Analytics for the web, customer communications, digital asset management, intelligent forms and more
    • How to understand the customer experience in terms of tracking customer events, interactions and analysis from multiple channels

Audience:

  • Existing CEM Customers; CX and Marketing managers; LOB and IT managers responsible for customer experience, digital communications, digital experiences, metrics, measurement and analytics.

Accreditation:

OpenText Accredited Professional 2019 – Intelligent Customer Experience Management

Learn Path sessions:

  • CEM-201 How to use artificial intelligence to deliver fantastic experiences
  • CEM-202 Customer journey control and insights for better engagement
  • CEM-204 What your customer communications say about you: Using analytics for better engagement
  • CEM-211 Insight-driven, Intelligent, Connected Enterprises

Customer experience Insights, Analytics and Customer Data

Description:

  • In the Customer experience insights, analytics and customer data Learn Path you’ll find out about the latest offerings, tools and techniques for Marketing Insights, and analytics with OpenText, including a new CEM SaaS based customer journey tracker and analytics application. Plus get more information aligning customer experience and customer data leveraging analytics and Magellan for deeper insights.
  • By following the Customer experience insights, analytics and customer data Learn Path, you will learn:
    • About current offerings from OpenText providing greater insights about customers, their activities, and customer data visualizations
    • About Integrated Customer Journey and Analytics for CEM
    • How to understand the customer experience in terms of tracking customer events, interactions and analysis from multiple channels

Audience:

  • Existing CEM Customers; Marketing and IT managers responsible for metrics, measurement and analytics.

Accreditation:

  • OpenText Accredited Professional 2019 – Customer Experience: Insights, Analytics and Customer Data

Learn Path sessions:

  • CEM-201 How to use artificial intelligence to deliver fantastic experiences
  • CEM-202 Customer journey control and insights for better engagement
  • CEM-204 What your customer communications say about you: Using analytics for better engagement
  • CEM-211 Insight-driven, Intelligent, Connected Enterprises
  • ANA-202 Deliver customer centricity in Financial Services with the power of AI
  • ANA-209 Intelligent Process Automation and applying AI to customer inquiries
  • ANA-211 Understand the voice of customers and combat churn with AI
  • ANA-213 Best practices for data visualizations
  • ANA-413 Magellan technical deep dive
  • ANA-418 How to convert raw text to quantifiable data for intelligent process automation
  • BNX-205 The heart and soul of digital transformation in 2019
  • BNX-215 Safeguard data: Improve customer & partner collaboration with Identity Management
  • IND-200 Financial Services industry forum
  • IND-201 Automotive and Manufacturing industry forum

Exstream Customer Communications Management

Description:

  • In the Exstream Customer Communications Management (CCM) Learn Path you’ll find out the latest CCM product news, strategy and roadmap and learn how to leverage the latest innovations and ideas to maximize the value of your existing investment in Exstream.
  • By following the Exstream Customer Communications Management Learn Path, you will:
    • Learn how to leverage the latest product innovations to simplify communication design and delivery and improve business user productivity.
    • Hear from CX experts and analysts about the latest CX trends, best practices and technology disruptors.
    • Learn how your peers in other companies are leveraging Exstream for business success.
    • Find out everything you wanted to know about Exstream – from technical deep dives, to how to sessions with design and authoring tools.

Audience:

  • Existing Exstream, xPression, StreamServe, Communications Center Enterprise users; customers with a lot of customer-facing documents; customers in Insurance, Banking, Healthcare, Utilities, Retail

Accreditation:

  • OpenText Accredited Professional 2019 – Exstream Customer Communications Management

Learn Path sessions:

  • CEM-100 Driving digital transformation through Customer Experience
  • CEM-101 Exstream product strategy and roadmap
  • CEM-201 How to use artificial intelligence to deliver fantastic experiences
  • CEM-202 Customer journey control and insights for better engagement
  • CEM-204 What your customer communications say about you: Using analytics for better engagement
  • CEM-205 Using intelligent forms automation with TeamSite & Exstream to build data capture solutions
  • CEM-207 CCM strategy: The state of CCM, what to expect next and why it is critical to your success
  • CEM-209 Optimize your marketing, sales and services with OpenText Exstream for Salesforce
  • CEM-213 Introduction to Exstream Communications Designer
  • CEM-214 Product updates for xPression and StreamServe customers and simplifying your upgrade to Exstream
  • CEM-222 Everest and Erie Insurance use Exstream 16 to deliver engaging communications
  • CEM-301 Everything you wanted to know about Content Authoring
  • CEM-302 Everything you wanted to know about interactive documents and editing
  • CEM-412 Exstream under the hood

Intelligent Forms Automation with LiquidOffice and TeleForm

Description:

  • In the Intelligent Forms Automation with LiquidOffice and TeleForm Learn Path you’ll find out the latest Intelligent Forms Automation product news, strategy and roadmap and learn how to leverage the latest innovations and ideas to maximize the value of your existing investment in Intelligent Forms Automation with LiquidOffice and TeleForm.
  • By following the Intelligent Forms Automation with LiquidOffice and TeleForm Learn Path, you will:
    • Learn how to leverage the latest product innovations in Omni channel data capture, how to leverage this discrete data captured and automate the processes associated with the customer data obtained.
    • Learn the game-changing innovations introduced in our latest Intelligent Forms Automation 16.6 product suite platform release and let us show you how it is going to revolutionize the forms and data capture industry.
    • Learn how other companies are leveraging Intelligent Forms Automation for business success.
    • Find out everything you wanted to know about Intelligent Forms Automation and where it is headed in the very near future and hear from CX experts and analysts about the latest CX trends, best practices and technology disruptors.

Audience:

  • Existing Intelligent Formation Automation, Exstream, TeamSite and Enterprise users; customers with a lot of customer facing forms and documents; customers in insurance, banking, wealth management, healthcare, government, and education.

Accreditation:

  • OpenText Accredited Professional 2019 – Intelligent Forms Automation with LiquidOffice and TeleForm

Learn Path sessions:

  • CEM-100 Driving digital transformation through Customer Experience
  • CEM-102 Intelligent forms automation with LiquidOffice and TeleForm roadmap
  • CEM-201 How to use artificial intelligence to deliver fantastic experiences
  • CEM-202 Customer journey control and insights for better engagement
  • CEM-205 Using intelligent forms automation with TeamSite & Exstream to build data capture solutions
  • CEM-215 Make all your documents accessible or be prepared for a lawsuit, lose and pay the penalties

OpenText Media Management – Digital Asset Management for the Enterprise

Description:

  • In the OpenText Media Management – Digital Asset Management for the enterprise Learn Path, you’ll find out the latest DAM product news, strategy, and roadmap and learn how to leverage the newest innovations and ideas to maximize the value of your existing investment in Media Management.
  • By following the OpenText Media Management – Digital Asset Management for the enterprise Learn Path, you will:
    • Learn how to leverage the latest Media Management product innovations to improve productivity and efficiency
    • Learn how your peers in other companies are using Media Management with best practices and tools for business success.
    • Find out everything you wanted to know about Media Management – from technical deep dives to how to sessions with collaboration and solution extension experts.

Audience:

  • Existing Media Management, MediaBin, and other DAM solution users; customers with a lot of visual assets (images, videos, design graphics) to manage; customers in CPG, Retail, Manufacturing, Media & Entertainment, Utilities, Insurance, Finance, Healthcare

Accreditation:

  • OpenText Accredited Professional 2019 – Digital Asset Management for the Enterprise

Learn Path sessions:

    • CEM-100 Driving digital transformation through Customer Experience
    • CEM-104 Media Management product strategy and roadmap
    • CEM-201 How to use artificial intelligence to deliver fantastic experiences
    • CEM-203 How Salt River Project uses new digital media review workflow to improve productivity
    • CEM-210 DX strategy: Why DAM is the essential epicenter of connected and intelligent enterprises
    • CEM-212 CHP at the Oscars: the Daily Mail and Oscars story
    • CEM-217 Implementing a DAM Digital Transformation in your  organization’s digital ecosystem
    • CEM-218 Extending your Media Management capabilities with Solution Extensions
    • CEM-303 Digital rights management and clearance
    • CEM-304 Performance tuning for Media Management
  • CEM-305 Upgrading to the latest version of Media Management
  • CEM-410 Media Management technical deep dive
  • SAP-210 Product update: E-commerce with SAP® C/4HANA and SAP Digital Asset Management by OpenText

OpenText Web Content Management – Digital Experience Content Management for the Enterprise

Description:

  • In the OpenText Web Content Management – Digital Experience Content Management for the Enterprise Learn Path, you’ll get the latest WCM product roadmap, strategy and news, learn from current customer experiences, and see how to leverage innovations, like artificial intelligence and machine learning, to accelerate productivity and future-proof your content strategy.
  • By following the OpenText Web Content Management – Digital Experience Content Management for the enterprise Learn Path, you will:
    • Learn first-hand how TeamSite has evolved at OpenText into a modern, user-friendly digital experience management tool and the future of WCM at OpenText.
    • Interact with current customers to gain insight into their best practices and success with WCM products
    • Consult with technical experts to optimize WCM implementations at your organization

Audience:

  • Current TeamSite, WSM and WEM customers as well as large enterprise prospects in highly regulated industries (healthcare, banking, insurance, utilities, government, transportation, etc.).

Accreditation:

  • OpenText Accredited Professional 2019 – Digital Experience Content Management for the Enterprise

Learn Path sessions:

  • CEM-100 Driving digital transformation through Customer Experience
  • CEM-103 Web Content Management product strategy and roadmap
  • CEM-201 How to use artificial intelligence to deliver fantastic experiences
  • CEM-205 Using intelligent forms automation with TeamSite & Exstream to build data capture solutions
  • CEM-206 Future-proofing your content strategy with OpenText TeamSite
  • CEM-217 Implementing a DAM Digital Transformation in your organization’s digital ecosystem
  • CEM-219 Intelligent individualization of digital experiences
  • CEM-220 American Airlines: A Journey with TeamSite
  • CEM-221 How RBC creates dynamic web solutions with TeamSite

About OpenText Enterprise World

Experience OpenText Enterprise World, the largest EIM conference globally, at the Metro Toronto Convention Centre from July 9-11, 2019.

OpenText Enterprise World is bigger and better than ever! New and updated programs focus on learning, networking, strategy insights, solution roadmaps—all infused with amazing keynote speakers. There are more interactive programs than ever before with subject matter experts covering the topics most requested by our customers.

Tim Brook

Tim Brook is responsible for International Corporate Communications at OpenText, including the companies media profile and brand perception across North America, Europe and the Asia Pacific region. With over 20 years of experience in technology PR, media and analyst relations, Tim has worked for some of the biggest brands in the tech sector including Microsoft, Sun Microsystems, Adobe, Vodafone and OpenText.

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