Enabling Argos digital transformation with OTMM

Have you ever wondered how a traditional catalogue retailer supports its transition into the digital business? To Argos, moving from paper to digital was more than a typical technology transformation; it represented a change that had direct impact on their business model.

In 2012, Argos began a five-year journey to reinvent itself as a digital retailer. It was clear that an agile and flexible DAM solution was needed to support the planned growth across a number of product lines and their ongoing transition to multiple digital channels.

OpenText™ Media Management was the solid platform for growth that Argos was looking for.

Andrea Millers, Digital Asset Manager at Argos and a valued OpenText Elite member, explains: “Our selection criteria included the ability to handle massive volumes of video, still images, artwork, and more, plus many hundreds of thousands of assets. After evaluating a number of solutions, we selected OpenText Media Management as the best DAM solution overall, and by some distance.”

She also adds that “With OpenText Media Management, we have an effective and long-lasting partnership, which will see our digital transformation vision become a reality. Indications are that the solution will provide a full return within two to three years.”

Today, Argos is the UK’s leading multichannel retailer, selling a range of more than 53,000 products through physical stores and online. Learn more about Argos’ deployment of OpenText Media Management by visiting their customer profile here.

Bruna Pacheco

Bruna is a Customer Marketing Manager at OpenText. She is based in London, UK, and manages customer references activities, user groups and the loyalty program OpenText Elite loyalty for the EMEA region.

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