What are the market drivers shaping today’s customer facing applications? And how do experts see embedded analytics becoming a game changer? The answers are driving new approaches to application development – and the evolution of Actuate’s BIRT iHub platform.
During Data Driven Summit 2014 – Actuate’s annual series of customer events – Actuate VP of Product Marketing & Innovation, Allen Bonde (@abonde), gave his perspective on how enterprises should design their marketing for today’s customer.
Whether it is through relevant information or connections or motivation, accelerating the customer journey means adopting an open structure and analysis tools that scale and adapt to any application.
Bonde’s session not only explored the role of data in the customer journey but how to leverage BIRT iHub to create richer visualizations and reach today’s data consumers. One of the most important benefits of using BIRT iHub for these types of applications is the software’s ability to scale to a massive number of users, as seen in the graphic above.
Here’s that presentation at the Data Driven Summit in Santa Clara, Calif.
We’ll be posting more of the Data Driven Summit 2014 video series here, including the other demonstrations, BIRT data visualization insights and panel discussions with industry insiders.
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