Digital Asset Management Innovation

I recently wrote an article on DAM innovation for CMS Wire, “Setting the Stage for DAM Innovation” highlighting that there are many player contributing to the foundation for innovation. Customers, users,vendors and service providers are involved and, with a lot of work, some great timing and serendipity – the next brilliant innovation in the industry is unveiled.

Some in the DAM industry are worried there is an innovation slump, “What’s Holding DAM Back?”. I am happy to report that, yes, there is still a lot of innovation. If you look at what customers and service providers are doing, there are many new solutions and integrations, all demonstrating the creative minds and solutions-focused innovation that is happening. With the latest release of Media Management, customers are doing some amazing things. It is a harbinger of what is possible and what is to come. OpenText customers are extending the API framework and services, integrating ever more deeply in the organizations, automating processess for timely, targeted delivery and “freeing” the DAM to easily share and collaborate.

Media Management continues to grow as well: Media Management Cloud Edition adds the benefits of hosted services in the OpenText Cloud with our own experts to manage and support your DAM. Our next release “deconstructs” DAM in the sense of discrete services that can be embedded in other applications and provide DAM functionality. This includes adaptive and responsive Delivery services to publish rich media content to multiple channels and devices, analytics and dashboards to view and understand asset usage, embeddable widgets” for searching and previewing content, and granular control to manage who can see what and when.

All of this adds to making it easier for customers and our partners to integrate Media Management as a core enterprise service – cloud or on premise – to drive better customer experience, increase productivity and help organizations be more successful.

Join us at OpenText Enterprise World November 8-13 at the MGM Grand in Las Vegas. Experience innovation at The Digital Experience Theater.

John Price

John is a product marketing manager primarily focused on Customer Experience Solutions and Digital Asset Management. In today's consumer and customer oriented culture, organizations and brands with relevant, strategic and on-message communications and marketing content win the day. Clearing the path for your customer's journey leads to greater success and rewards.

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