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Coca-Cola Amatil improves customer order accuracy and sales execution with OpenText

Familiar flavors take varied routes to shelves at grocery stores and corner markets. As one of the world’s top five Coca-Cola bottlers, Coca-Cola Amatil supplies ready-to-drink beverages to customers of all sizes across the Asia Pacific region. While 50 of Amatil’s largest trading partners use EDI to submit orders via the OpenText™ B2B platform, other partners didn’t have the technology to move to EDI. Instead, they send orders via email, and the company was receiving over 90,000 per year. Manual processing for these orders carried inherent delays and errors.

As a long-time customer of OpenText™ B2B Managed Services, Amatil now automates incoming email orders with OpenText™ Email2EDI, converting inbound emails with PDF attachments into data that populates Amatil’s back-end system. The new solution required no change or investment from its trading partners and the integrated system improves order accuracy, eliminating the possibility of data entry errors for email orders.

“With automated and accurate order entry, there are downstream benefits. If we deliver the wrong stock, there are return and administration costs and delays for our drivers. Now we have 100 percent accuracy through the EDI system. We also have accurate data for out-of-stock products, discontinued lines and any customer errors.”
– Jeanelle Frazer, EDI coordinator, Coca-Cola Amatil

Since orders are processed accurately within minutes rather than hours, Amatil was able to extend cutoff time by three hours, from 2:00 p.m. to 5:00 p.m. daily. And customers continue using existing email-based order systems.

Coca-Cola Amatil is a valued member of the OpenText Elite™ customer loyalty program and we had the pleasure of interviewing them for a new success story. Check it out here.

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