The cloud is enabling digital disruption

In the past, technology has been fundamental in helping organizations reduce costs and increase productivity. These days it’s enabling digital disruption and affecting all sorts of businesses.

At the heart of the digital enterprise is new business models enabled by digital information, analytics and mobile applications. Uber’s digitally-enabled business model tackled the customer challenge of never being able to get a cab ride when you need one, and it’s continually reinventing itself – such as offering food delivery and even a fleet of electric aircraft services.

Since 2008, Airbnb has accommodated more than 150 million guests in more than 65,000 cities around the world. These businesses are just the beginning of a technology-enabled “sharing economy” with new services from borrowing money (Lending Club), to temporary housing for dogs in homes instead of kennels (DogVacay), to renting cars from private individuals (Turo). Successful businesses in the digital world are innovative, agile, analyze trends and anticipate customer needs.

As businesses focus on driving innovation and new models through technology, they have the need to quickly implement and realize benefits from new systems. One of the ways to accomplish this is through the cloud. With the cloud, organizations can deploy and scale up applications – adding flexibility, responsiveness, and improved delivery times. According to a recent IDC white paper “The Power of Hybrid Cloud”, reasons given by enterprises for deploying applications to the cloud extend well beyond expected cost savings to include ease of use and management (23% of enterprises surveyed), speed of provisioning (18%), better global reach (27%), and scalability (18%).

Cloud deployments can be done rapidly, and services can be specific, or complete applications and solutions customized to meet an organization’s individual needs. The service level can be simple or “dialed-up” to include complete management of the full environment, application, integrations and customizations. There is a rich set of options with the cloud and considerable flexibility to meet specific needs.

Whether the organization is B2C, B2B and regardless of the industry, the OpenText Cloud provides services and applications that enable digital transformation. The OpenText™ Cloud is one of the largest managed clouds in enterprise software with over 40 data centers worldwide and more than 64,000 customers, supporting $6.5 trillion of eCommerce annually. Unlike commercial cloud platforms, the OpenText Cloud is powered by a backbone of expertise in B2B commerce, compliance and information management.

Flexible cloud models for public, private, or hybrid deployments can enable customer organizations to protect and manage information within the rules that govern it. OpenText offers a complete set of managed services to ensure transitioning business to the cloud is easy and secure.

To learn more about moving forward with an integrated digital platform in the cloud, download our ebook, EIM in the Cloud for Dummies. This book covers:

  • How cloud is enabling digital disruption
  • Managing information in the cloud
  • Optimizing business processes in the digital world
  • Digital discovery and why it matters
  • Advanced analytics and enabling cloud-based digital insight
  • Ten key considerations for EIM in the cloud

Lynn Elwood

Lynn is VP Cloud & Services Solutions. A Computer Scientist by training, Lynn is focused on bringing software and services together with cloud, on-premises and hybrid options to provide measurable benefits for organizations around the world.

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