Customer Experience
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ON DIGITAL-First Fridays: The New Barbarians
Digital is second nature to Millennials and plays a significant part in their lives. They believe new technology makes life…
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ON DIGITAL-First Fridays: The Subscription Economy
Pre-digital, subscription was for periodicals, newspapers, cars, and book-of-the-month clubs. Today, it is a required part of businesses. If you…
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Three Ways to a Stronger Contact Center & Marketing Relationship
Contact centers don’t always have the most symbiotic relationship with corporate product and marketing departments, but they should. Most often the…
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OpenText and SAP Run Together for Exceptional Customer Impact
As we gear up for another year at SAPPHIRE, I’d like to reflect on the strong relationship that OpenText and…
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Reasons for Customer Communications Management
The concept of Customer Communications Management (CCM) is quite broad. To understand its importance, let’s review the basics and focus on…
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Experience Suite Release—Adaptive, Omni-Channel Experiences
Digital technologies have ushered in the “age of the customer.” With increasing access to information about products and services, today’s…
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Marketing automation tools and WEM
While reminiscing about a recent trip to London, England I was reminded of my travels on the Underground. With every…
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