Customer Experience
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Cherry Picking Makes Employees Frustrated
Have you ever had a performance review with your boss where he or she picks the absolutely worst issue to…
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The Future of Information: CEM Delivers the Full Customer Journey
Customer experience is the sum of all experiences over the duration of a relationship between a consumer and an organization.…
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Five Factors That Are Driving the Changing Publishing Landscape
From scrolls to print, from hardback to paperbacks, from broadsheets to tabloids, and from print to digital, the world of…
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Announcing OpenText Developer Experience Suite for TeamSite 8
Things have been busy for us in Professional Services during our transition from HP to OpenText, but that hasn’t stopped…
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Introducing OpenText TeamSite 8.2
Optimize Your Digital Experiences with OpenText™ TeamSite 8.2 We’re happy to share the announcement of our latest OpenText TeamSite release…
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The Customer’s Perspective of the Redefined Customer Journey
The digital customer journey is being redefined – it’s never been easier to buy stuff. All it takes is a…
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Creating Interactive Dialog With Your Customers
What if each customer felt that every communication with you was not only well managed, but a meaningful, interactive dialog?…
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It’s Technically Easy to Upgrade to the Latest Version of Exstream
OpenText™ Exstream is a powerful, efficient and robust multichannel customer communications solution that allows users to create a variety of…
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ON DIGITAL-First Fridays: Sold? But I Never Started the Sales Cycle!
Consumers expect highly personalized products and services, delivered in real time. Instant gratification means no more waiting in long lines,…
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ON DIGITAL-First Fridays: The Customer Journey
Peter Drucker was right when he said, “The purpose of a business is to create and keep a customer”. This…
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ON DIGITAL-First Fridays: It Only Takes a Finger
My niece recently went up to my TV and said the “swipe” wasn’t working. When I read her a children’s…
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ON DIGITAL-First Fridays: The New Barbarians
Digital is second nature to Millennials and plays a significant part in their lives. They believe new technology makes life…
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ON DIGITAL-First Fridays: The Subscription Economy
Pre-digital, subscription was for periodicals, newspapers, cars, and book-of-the-month clubs. Today, it is a required part of businesses. If you…
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Three Ways to a Stronger Contact Center & Marketing Relationship
Contact centers don’t always have the most symbiotic relationship with corporate product and marketing departments, but they should. Most often the…
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OpenText and SAP Run Together for Exceptional Customer Impact
As we gear up for another year at SAPPHIRE, I’d like to reflect on the strong relationship that OpenText and…
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Reasons for Customer Communications Management
The concept of Customer Communications Management (CCM) is quite broad. To understand its importance, let’s review the basics and focus on…
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Experience Suite Release—Adaptive, Omni-Channel Experiences
Digital technologies have ushered in the “age of the customer.” With increasing access to information about products and services, today’s…
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Marketing automation tools and WEM
While reminiscing about a recent trip to London, England I was reminded of my travels on the Underground. With every…
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