Customer Experience

OpenText May 14, 2014
Effective, Mobile and In Control
For your company to efficiently deliver a great customer experience you need to be efficient when maintaining your online presence…
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OpenText May 9, 2014
Responsive Web Experience Drove Me to Subscribe—and Stay
Let me start by saying I am a bit of a sports fan. Some of the sports I really like…
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OpenText May 7, 2014
How do you keep up with your customers?
Customers and employees today are becoming less and less loyal. Some years ago, the supplier you had selected was the…
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Mark Barrenechea April 10, 2014
Experience Suite Release—Adaptive, Omni-Channel Experiences
Digital technologies have ushered in the “age of the customer.” With increasing access to information about products and services, today’s…
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James Hawden April 7, 2014
Standing out and Staying Relevant in the Growing Digital Crowd!
Every day we open our laptops, power up our tablets, turn on our mobile devices and begin the day. We…
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OpenText March 4, 2014
Digital Marketing: The Future of the Contact Center is Leaving now (Prediction 2)
If you missed the first blog in this series, be sure to read it. The initial post on this topic pointed…
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David Roy February 27, 2014
Leveraging MediaBin APIs: Part 1 – Getting Started
One of the nice things about OpenText™ MediaBin is that pretty much everything you can do as a user, you can…
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OpenText January 3, 2014
Going from ‘good enough’ Customer Experiences to ‘great’ ones meanspaying attention to the little things in 2014
Not long ago, comprehensive marketing strategies involved a combination of print advertising, radio and television spots, direct mail, email campaigns,…
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OpenText December 2, 2013
Content Without Context Misses Its Mark
In a recent survey, Forrester Research Inc. found that nearly all marketers see content as a vital part of their…
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Kimberly Edwards October 30, 2013
Social Business ROI summed up in 432 Tweets!
Well maybe we did not sum it all up, but we certainly had a lot to say with a very…
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OpenText October 10, 2013
Change the Game
‘It is all about the business’ said the owner of a typical mid-sized company with an international focus to me.…
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OpenText June 13, 2013
The Problems with Most CCM Systems Today
When Actuate decided to develop a solution for Customer Communications Management (CCM), we didn’t want to stay stuck in the…
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OpenText March 18, 2013
Marketing automation tools and WEM
While reminiscing about a recent trip to London, England I was reminded of my travels on the Underground. With every…
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OpenText March 15, 2013
The Human Enterprise: Progress or Perish
This is a CMSWire cross-post. Perhapsthe most welcome business innovation in the 21st century is therealization that the 1990’s CEO…
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OpenText February 13, 2013
Collaboration Isn’t Working: What We Have Here is a Chasm
This is a cmswire cross-post. What we have ourselves here is a chasm. Collaboration isn’t breaking out all over. Dear…
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Kimberly Edwards January 30, 2013
Could the Junk Drawer 1.0 become the Junk Drawer 2.0?
Ah, the infamous junk drawer. We all have them in our homes. They are that designated place, often a kitchen…
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Customer Experience

Responsive Web Experience Drove Me to Subscribe—and Stay

Digital Marketing: The Future of the Contact Center is Leaving now (Prediction 2)

Leveraging MediaBin APIs: Part 1 – Getting Started

Content Without Context Misses Its Mark

The Human Enterprise: Progress or Perish

The customer experience is now digital

Partnering to deliver accessible content

Delivering innovation when our customers need it most

Screen flips and gatekeepers don’t work in the new world of work

It’s time to get REALLY serious about digital transformation

The customer experience is now digital

Partnering to deliver accessible content

Delivering innovation when our customers need it most