Customer Experience

OpenText January 3, 2014
Going from ‘good enough’ Customer Experiences to ‘great’ ones meanspaying attention to the little things in 2014
Not long ago, comprehensive marketing strategies involved a combination of print advertising, radio and television spots, direct mail, email campaigns,…
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OpenText December 2, 2013
Content Without Context Misses Its Mark
In a recent survey, Forrester Research Inc. found that nearly all marketers see content as a vital part of their…
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Kimberly Edwards October 30, 2013
Social Business ROI summed up in 432 Tweets!
Well maybe we did not sum it all up, but we certainly had a lot to say with a very…
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OpenText October 10, 2013
Change the Game
‘It is all about the business’ said the owner of a typical mid-sized company with an international focus to me.…
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OpenText June 13, 2013
The Problems with Most CCM Systems Today
When Actuate decided to develop a solution for Customer Communications Management (CCM), we didn’t want to stay stuck in the…
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OpenText March 18, 2013
Marketing automation tools and WEM
While reminiscing about a recent trip to London, England I was reminded of my travels on the Underground. With every…
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OpenText March 15, 2013
The Human Enterprise: Progress or Perish
This is a CMSWire cross-post. Perhapsthe most welcome business innovation in the 21st century is therealization that the 1990’s CEO…
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OpenText February 13, 2013
Collaboration Isn’t Working: What We Have Here is a Chasm
This is a cmswire cross-post. What we have ourselves here is a chasm. Collaboration isn’t breaking out all over. Dear…
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Kimberly Edwards January 30, 2013
Could the Junk Drawer 1.0 become the Junk Drawer 2.0?
Ah, the infamous junk drawer. We all have them in our homes. They are that designated place, often a kitchen…
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Customer Experience

Content Without Context Misses Its Mark

The Human Enterprise: Progress or Perish

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