Customer Experience

OpenTextSeptember 16, 2014

Reasons for Customer Communications Management

The concept of Customer Communications Management (CCM) is quite broad. To understand its importance, let’s review the basics and focus on…
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Mark BarrenecheaApril 10, 2014

Experience Suite Release—Adaptive, Omni-Channel Experiences

Digital technologies have ushered in the “age of the customer.” With increasing access to information about products and services, today’s…
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OpenTextMarch 18, 2013

Marketing automation tools and WEM

While reminiscing about a recent trip to London, England I was reminded of my travels on the Underground. With every…
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