Customer Experience
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Personalizing the experience: One size doesn’t fit all
Personalization is radically changing the face of retail, both online and in store. In a previous blog, I wrote about…
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OpenText Experience brings AI to intelligent and connected experiences
Imagine customer journeys that are connected and more personal; where every interaction leaves the person feeling engaged and wanting to…
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Employee engagement and the quality management renaissance
This post has been written by guest author Paul Stockford of Saddletree Research. What is the “quality management renaissance”? When…
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Digital transformation in retail
Last month, Target announced its latest figures that showed a remarkable turnaround from the same time the year before. The…
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A beginners guide to establishing a successful testing and optimization program
If you are reading this, chances are you are the lucky individual that’s been chosen to own and champion testing…
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Creating remarkable customer experiences
What makes an interaction, a communication, a purchase, or any other kind of customer experience we have in our daily…
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10 years, 5,000 customers and €1 billion
Most of us have started down the digitisation road in one form or another. We’re all moving at our own…
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Customer experience as a catalyst for digital transformation
With 63% of Financial Services organizations either planning or formally engaged in digital transformation initiatives, how does a financial brand…
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Top 7 CMS software benefits for digital marketing in 2018
Digital marketing is proven to be the most effective channel for today’s marketers – and it can deliver far more…
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How to choose the best CMS software in 2018
Organizations have to continually improve customer experience while reducing costs and driving innovation. Choosing the Content Management System (CMS) for…
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How to decrease shopping cart abandonment using AB testing
One of the most common challenges e-tailers face today is high cart abandonment rates. According to a 2017 Baymard study, the average…
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What is a content management system (CMS)?
The names (and acronyms) may be similar, but there’s a huge difference between the different solution sets that can fall…
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OpenText debut on Gartner Magic Quadrant for Workforce Engagement Management for Qfiniti solution
The OpenText team is proud to announce its arrival to the Gartner Magic Quadrant for Workforce Engagement Management (WEM) for…
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How to choose the best CEM software in 2018
In our first blog, we discussed Customer Experience Management (CEM) and the benefits that an effective CEM platform offers organizations…
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Top four reasons to start AB testing today
In recent years, the pressure applied to marketers has grown significantly. Year over year, goals are handed down and marketers…
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What is Customer Experience Management (CEM)?
There was a time when content almost entirely flowed one way – from enterprises to customers. Customers’ responses were effectively…
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Improving CX is not a one-time effort
Welcome to 2018! I trust that you’ve all updated your gym membership, started your diet and sworn off all those…
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Publishing isn’t just for Publishers
Who is the largest publisher in the United States? McGraw-Hill? Time-Warner? Simon & Schuster? It’s not any of the names…
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Award-winning loyalty and rewards program personalizes online experiences
When loyalty is your business, how do you support and engage your members and offer the best digital experience? Jet…
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Velocity of change and the digital revolution
We are all customers and we all have experiences. Customer Experience in Practice is a common-sense look at how we…
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