Customer Experience
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Retail execution with SAP DAM
There’s a battle at your local shop that, as a consumer, you probably don’t know is happening. It affects the…
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Creating lifetime customers through CX
Buying a new car can be a very exciting time. Most of us start online researching the type of car…
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How HZ improved consistency and efficiency of creative reviews with the use of OpenText Hightail
In the ever-changing landscape of marketing, how does a creative agency stay competitive? How do you maintain excellence in client…
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Is your content appropriate for every channel?
During a recent American Marketing Association and OpenText™ Hightail webinar, content strategy consultant/expert Noz Urbina outlined one of the biggest marketing…
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The stepping stones of the customer experience journey
I love to hear my parents tell stories from their younger days. One of my favorites is about an incident…
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OpenText Qfiniti named back-to-back WFO Provider of the Year
It’s not easy to stand out in a competitive contact center and customer experience market, but every once in while…
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Let your customers improve your website
The goal of testing is to get information about the behavior of visitors to a website so that our customers…
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OpenText named a 2018 CCM Leader in new Aspire Leaderboard
Most everyone agrees that providing a superior customer experience is a strategic imperative for enterprises across many industries. Numerous studies…
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The power of rights management
Deciphering rights can be a complex nightmare even for the most digitally savvy organization! Companies that have invested in a…
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Top 10 CEM software benefits for digital marketing in 2018
Customer Experience Management (CEM) has become a key point of differentiation in many industries today. Forrester Research has shown that customer…
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Event oriented customer experience
In my previous blog, I took a look at some of the major areas Financial Services needs to address to…
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Personalizing the experience: One size doesn’t fit all
Personalization is radically changing the face of retail, both online and in store. In a previous blog, I wrote about…
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OpenText Experience brings AI to intelligent and connected experiences
Imagine customer journeys that are connected and more personal; where every interaction leaves the person feeling engaged and wanting to…
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Employee engagement and the quality management renaissance
This post has been written by guest author Paul Stockford of Saddletree Research. What is the “quality management renaissance”? When…
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Digital transformation in retail
Last month, Target announced its latest figures that showed a remarkable turnaround from the same time the year before. The…
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A beginners guide to establishing a successful testing and optimization program
If you are reading this, chances are you are the lucky individual that’s been chosen to own and champion testing…
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Creating remarkable customer experiences
What makes an interaction, a communication, a purchase, or any other kind of customer experience we have in our daily…
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10 years, 5,000 customers and €1 billion
Most of us have started down the digitisation road in one form or another. We’re all moving at our own…
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Customer experience as a catalyst for digital transformation
With 63% of Financial Services organizations either planning or formally engaged in digital transformation initiatives, how does a financial brand…
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Top 7 CMS software benefits for digital marketing in 2018
Digital marketing is proven to be the most effective channel for today’s marketers – and it can deliver far more…
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