Customer Experience
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What’s holding back operational excellence in the utility sector?
Once upon a time, the utility industry was a relatively simple place to be. It was all about the safe…
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How can agencies work better with marketers?
In a recent Adweek webinar sponsored by OpenText™ Hightail™, guest speaker Jay Pattisall, Forrester principal analyst and former agency executive,…
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How to achieve cost effective content localization
Executing successful global digital marketing campaigns can be a complex nightmare even for the most digitally savvy organization. Fortune 500…
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Five reasons to choose OpenText Exstream for Salesforce
OpenText Exstream™ has consistently been recognized by analysts as a leader in the Customer Communications Management (CCM) space for over…
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Three ways to simplify your digital content supply chain
Sharing and collaborating on large media files, especially with partners and clients outside your organization, can be a challenge for…
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Better together – Digital media collaboration made simple
Marketers, we feel your pain. You’re constantly juggling multiple projects and deadlines, working with multiple people across different departments or…
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OpenText TeamSite 16.4.1 is available now
If you’re working in a web content management system (CMS) every day, it needs to function as you’d expect and…
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Deployed in the cloud, OpenText Media Management delivers new features and functionality
Successful marketing departments know the value of the cloud. To succeed in today’s competitive, digital world, you need a Digital…
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Increased automation in OpenText Media Management delivers significant benefits
All marketers know that time is money. Whether you’re putting in a marketing request or scheduling media delivery, reducing the…
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Consolidating customer communications platforms at NAV with OpenText Exstream
Every year the Norwegian Labour and Welfare Administration (NAV) sends out more than 20 million items of communication to over…
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OpenText Media Management uses intelligence to improve the marketer’s life, one task at a time
Marketers who use video grow revenue 49% faster than non-video users, according to Wordstream. But in today’s digital world, it’s…
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Why do user experience, intelligence and automation matter in the enterprise?
The life of a marketer can be exciting and inspiring. From major product launches to creating new collateral to attending…
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OpenText Qfiniti now available for Amazon Connect in the AWS Marketplace
OpenText™ is excited to announce that our cloud-ready Workforce Optimization (WFO) suite, OpenText™ Qfiniti, has been integrated with Amazon Connect,…
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Experiences made easy in the cloud
In today’s cloud-first market, it’s essential to have cloud strategies that empower marketing, line of business users, and developers. At…
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Mobilizing your workforce with intraday management
A few months ago, my family and I visited the happiest place on earth – Disney World! When we arrived…
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Retail execution with SAP DAM
There’s a battle at your local shop that, as a consumer, you probably don’t know is happening. It affects the…
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Creating lifetime customers through CX
Buying a new car can be a very exciting time. Most of us start online researching the type of car…
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How HZ improved consistency and efficiency of creative reviews with the use of OpenText Hightail
In the ever-changing landscape of marketing, how does a creative agency stay competitive? How do you maintain excellence in client…
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Is your content appropriate for every channel?
During a recent American Marketing Association and OpenText™ Hightail webinar, content strategy consultant/expert Noz Urbina outlined one of the biggest marketing…
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The stepping stones of the customer experience journey
I love to hear my parents tell stories from their younger days. One of my favorites is about an incident…
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