Customer Experience
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Salt River Project protects water with creative flow
The Salt River Project (SRP) is a public utility that serves users and the environment by going beyond the essentials.…
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7 best practices in customer experience
In today’s world, customer experience determines success. Regardless of your organization’s size, products, service or industry, providing your customers with a consistently great…
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Why should a Voice of the Customer program matter to your organization?
The Voice of the Customer (VoC) is a term used in business to describe the in-depth process of capturing customer’s…
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Industry 4.0 is profoundly impacting the customer experience
In not the too distant past, companies carried out business the old fashion way, where paper was the norm and…
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Are we there yet?
Everyone who has taken a long road trip with children has heard that incessant question from the back seat: “Are…
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Driving shareholder value through marketing
In recent blogs I’ve talked about the importance of proving the value of marketing and my predictions for marketing trends…
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The differing attitudes to digital transformation in the utility sector
There are few utility organizations today that don’t understand or appreciate the benefits of digital transformation. However, a new whitepaper…
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Capturing customer attention with video
Customers today have a lot of choices and are exposed to over 5,000 brand and advertising impressions a day. With…
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AI helps you hear your customers’ voice
Your customers are talking to you, and about you, but are you gaining any value from those conversations? In this…
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Announcing OpenText Experience Release 16 EP7
Customer experiences are the sum of multiple interactions across various journeys. They become harder to optimize as customers choose their…
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Introducing OpenText Core Experience Insights
According to Forrester Research, 63% of marketers use some sort of journey mapping. Yet customer journeys are more complex than…
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What’s new in OpenText Media Management Release 16 EP7
Today’s marketers are under pressure on all fronts. They are asked to produce more in shorter timelines and with fewer…
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What’s new in OpenText Qfiniti and Explore Release 16 EP7
Providing a superior customer experience delivers a competitive advantage in today’s crowded marketplaces. To keep customer satisfaction high, you must…
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What’s new in OpenText LiquidOffice Release 16 EP7
In every organization, customers and employees enter information on forms because of business processes that require some type of discrete…
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Introducing OpenText Media Management Connector for Salesforce Marketing Cloud Release 16 EP7
Enterprise Digital Asset Management (DAM) solutions promote a “create once, re-use often” culture for media assets. Now you can deliver…
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Build the right technology stack for growing content demand
Let’s face it. Producing content is no easy feat for marketers and creatives – especially when you’re launching a new…
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Doing more with less: A conundrum for creatives
A survey from OpenText™ Hightail™ and Digiday confirmed what creatives in marketing, agencies, and publishing have known for some time:…
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3 things you need to know to pivot between projects
Creative work can be extremely fun and rewarding, although not without its challenges. Pivoting between projects and industries is key…
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Get your creative team on the same page
When it comes to collaborating on creative projects, we know that processes can often get in the way. Your team…
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Creative collaboration for industry-leading enterprise DAM
If you’re involved in any form of digital content collaboration – whether as a designer, copywriter, project manager, or decision-maker…
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