Marketing & Communications
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The future of digital asset management (DAM 3.0)
DAM 1.0: Building a better asset warehouse The first generation of digital asset management (DAM) software was a lifesaver, a…
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Enabling highly personalized content at scale with customer data
For content marketers, finding out that the campaign you worked so hard on didn’t hit the spot is incredibly frustrating.…
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Transitioning customer communications from paper to digital
When it comes to customer communications, Millennials, we’re told, prefer text and social media messages to phone calls and email.…
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What is Customer Identity and Access Management (CIAM)?
Providing digital services to customers is a balancing act. You need to deliver outstanding customer experience at the same time…
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3 things you need to know to pivot between projects
Creative work can be extremely fun and rewarding, although not without its challenges. Pivoting between projects and industries is key…
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If I receive one more irrelevant voucher…
It seems that every week companies are trying to secure my loyalty with great discounts and vouchers. They would be…
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Three Ways to a Stronger Contact Center & Marketing Relationship
Contact centers don’t always have the most symbiotic relationship with corporate product and marketing departments, but they should. Most often the…
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Digital-First Fridays: What is a Digital Enterprise?
In my first post in this blog series, I examined how the speed of digital is disrupting market leaders, and…
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Could the Smart Trash Can Take Waste Out of the Supply Chain?
In my last post I introduced a vision for the Smart Trash that would automatically identify the items you are…
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