Marketing & Communications
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The future of digital asset management (DAM 3.0)
DAM 1.0: Building a better asset warehouse The first generation of digital asset management (DAM) software was a lifesaver, a…
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Enabling highly personalized content at scale with customer data
For content marketers, finding out that the campaign you worked so hard on didn’t hit the spot is incredibly frustrating.…
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Using first-party data to deliver personalized and tailored digital experiences at scale
Delivering personalized digital experiences is getting harder even as the technology to do so gets better. As the value of…
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Transitioning customer communications from paper to digital
When it comes to customer communications, Millennials, we’re told, prefer text and social media messages to phone calls and email.…
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What is Customer Identity and Access Management (CIAM)?
Providing digital services to customers is a balancing act. You need to deliver outstanding customer experience at the same time…
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AI helps you hear your customers’ voice
Your customers are talking to you, and about you, but are you gaining any value from those conversations? In this…
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3 things you need to know to pivot between projects
Creative work can be extremely fun and rewarding, although not without its challenges. Pivoting between projects and industries is key…
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If I receive one more irrelevant voucher…
It seems that every week companies are trying to secure my loyalty with great discounts and vouchers. They would be…
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ON DIGITAL-First Fridays: Sold? But I Never Started the Sales Cycle!
Consumers expect highly personalized products and services, delivered in real time. Instant gratification means no more waiting in long lines,…
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Three Ways to a Stronger Contact Center & Marketing Relationship
Contact centers don’t always have the most symbiotic relationship with corporate product and marketing departments, but they should. Most often the…
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Digital Engagement: A New Business Requirement
Digital engagement isn’t an option anymore, it’s a requirement. Today’s consumers are savvy and fickle, and companies must work to…
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Digital-First Fridays: What is a Digital Enterprise?
In my first post in this blog series, I examined how the speed of digital is disrupting market leaders, and…
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Step Aside Cloud, Mobile and Big Data, IoT has just Entered the Room
This article provides a review of the ARC Advisory Group Forum in Orlando and expands on the ever increasing importance…
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Could the Smart Trash Can Take Waste Out of the Supply Chain?
In my last post I introduced a vision for the Smart Trash that would automatically identify the items you are…
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Experience Suite Release—Adaptive, Omni-Channel Experiences
Digital technologies have ushered in the “age of the customer.” With increasing access to information about products and services, today’s…
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2020 Agenda: Are You Ready?™
By the year 2020, technologies like the cloud, mobile devices, big data, and the Internet of Things will have…
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Marketing automation tools and WEM
While reminiscing about a recent trip to London, England I was reminded of my travels on the Underground. With every…
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