Marketing & Communications
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Boost agility by unifying content and data for true omnichannel experiences
Post-pandemic, companies are still looking for magic agility beans to keep up with the breakneck pace of digital transformation. Executives…
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Take a total experience approach using DXM
Companies are rapidly adapting to demands for new digital experiences as part of the next normal after two pandemic years.…
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Transitioning to a sustainable energy future
Around the world, energy costs are spiking to record-high prices and aren’t expected to subside anytime soon. In fact, according…
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Climate innovation: How OpenText customers are opening creativity to save the world
At OpenText, our purpose is to power and protect information to elevate every person and every organization to gain the…
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IDG survey: how marketing services firms are meeting communications challenges
Independent research firm IDG has published a white paper based on surveys of ad agency executives. Entitled “Meeting the Challenges…
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Practice proactive communications using customer insights
We’ve been discussing communication requirements that reflect a new business reality after years of pandemic-related upheaval. Is your company maximizing…
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What is total experience?
“Always treat your employees exactly as you want them to treat your best customers.” Stephen Covey was onto something when…
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Communications for a new business reality
A global pandemic. Mandatory lockdowns. Ever-changing rules and regulations. Online grocery orders. A shift to remote working, learning and telehealth…
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Reflecting on space, time and the future of fax
Reports on the death of fax are greatly exaggerated. Like clockwork, fresh headlines abound about its decline every year or…
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OpenText named a leader in the 2022 Aspire CCM-CXM Leaderboard
The OpenTextTM Experience Platform for Communications solution was recently recognized as a Leader in the 2022 Aspire LeaderboardTM for Communications…
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Make smarter decisions with customer insights and analytics
In a constantly evolving landscape, how can businesses stay ahead? The future of customer experience depends on data. One of…
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Enterprise communications at the speed of the cloud
In a world full of disruptions and unexpected events, customer communications have never been so important. The pace of digital…
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Integrate DAM to maximize value
500 hours of content uploaded to YouTube and 695,000 stories shared on Instagram: what happens in an Internet minute reveals…
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Powerful new capabilities for data, rich media, and compliance
The last two and half years of the pandemic have created a divide between brands that embraced digital acceleration and…
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Top 9 reasons to modernize your Web Content Management with OpenText TeamSite
Whether you’re a long-time OpenText™ TeamSite™ user or are using other content management systems (CMS) for your web experiences, here…
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How communications can power an experience-led transformation
A new world demands a fresh approach The world has changed. What was good enough is not cutting it anymore.…
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Choosing the right AI provider for auto-tagging images in Digital Asset Management
Over the past six or seven years, I’ve talked to many DAM practitioners, consultants and developers about using AI for…
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How Digital Asset Management is transforming customer and employee experiences across industries
The growing volume and complexity of digital content in most industries has made DAM a crucial capability in a wide…
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Unpacking the OpenText & Google co-innovation launched at Google Cloud Next ‘21
OpenText was a preferred partner at last week’s Google Cloud Next ’21, where we showcased new cloud technologies that empower…
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The future of digital asset management (DAM 3.0)
DAM 1.0: Building a better asset warehouse The first generation of digital asset management (DAM) software was a lifesaver, a…
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