Marketing & Communications
-
Fuel digital customer journeys with hyper-personalized communications
Communication is an essential ingredient when it comes to building strong customer relationships. Take yours to the next level by…
Read more -
Boost agility by unifying content and data for true omnichannel experiences
Post-pandemic, companies are still looking for magic agility beans to keep up with the breakneck pace of digital transformation. Executives…
Read more -
Take a total experience approach using DXM
Companies are rapidly adapting to demands for new digital experiences as part of the next normal after two pandemic years.…
Read more -
Transitioning to a sustainable energy future
Around the world, energy costs are spiking to record-high prices and aren’t expected to subside anytime soon. In fact, according…
Read more -
Climate innovation: How OpenText customers are opening creativity to save the world
At OpenText, our purpose is to power and protect information to elevate every person and every organization to gain the…
Read more -
IDG survey: how marketing services firms are meeting communications challenges
Independent research firm IDG has published a white paper based on surveys of ad agency executives. Entitled “Meeting the Challenges…
Read more -
Practice proactive communications using customer insights
We’ve been discussing communication requirements that reflect a new business reality after years of pandemic-related upheaval. Is your company maximizing…
Read more -
What is total experience?
“Always treat your employees exactly as you want them to treat your best customers.” Stephen Covey was onto something when…
Read more -
Communications for a new business reality
A global pandemic. Mandatory lockdowns. Ever-changing rules and regulations. Online grocery orders. A shift to remote working, learning and telehealth…
Read more -
Reflecting on space, time and the future of fax
Reports on the death of fax are greatly exaggerated. Like clockwork, fresh headlines abound about its decline every year or…
Read more -
OpenText named a leader in the 2022 Aspire CCM-CXM Leaderboard
The OpenTextTM Experience Platform for Communications solution was recently recognized as a Leader in the 2022 Aspire LeaderboardTM for Communications…
Read more -
Make smarter decisions with customer insights and analytics
In a constantly evolving landscape, how can businesses stay ahead? The future of customer experience depends on data. One of…
Read more -
Enterprise communications at the speed of the cloud
In a world full of disruptions and unexpected events, customer communications have never been so important. The pace of digital…
Read more -
Integrate DAM to maximize value
500 hours of content uploaded to YouTube and 695,000 stories shared on Instagram: what happens in an Internet minute reveals…
Read more -
Powerful new capabilities for data, rich media, and compliance
The last two and half years of the pandemic have created a divide between brands that embraced digital acceleration and…
Read more -
Top 9 reasons to modernize your Web Content Management with OpenText TeamSite
Whether you’re a long-time OpenText™ TeamSite™ user or are using other content management systems (CMS) for your web experiences, here…
Read more -
How communications can power an experience-led transformation
A new world demands a fresh approach The world has changed. What was good enough is not cutting it anymore.…
Read more -
Choosing the right AI provider for auto-tagging images in Digital Asset Management
Over the past six or seven years, I’ve talked to many DAM practitioners, consultants and developers about using AI for…
Read more -
How Digital Asset Management is transforming customer and employee experiences across industries
The growing volume and complexity of digital content in most industries has made DAM a crucial capability in a wide…
Read more -
Unpacking the OpenText & Google co-innovation launched at Google Cloud Next ‘21
OpenText was a preferred partner at last week’s Google Cloud Next ’21, where we showcased new cloud technologies that empower…
Read more
