OpenText was a preferred partner at last week’s Google Cloud Next ’21, where we showcased new cloud technologies that empower customers with the ability to…

For content marketers, finding out that the campaign you worked so hard on didn’t hit the spot is incredibly frustrating. It’s even worse when the…

Exceptional customer experience (CX) continues to be paramount for any business. In fact, a Gartner survey conducted in 2020 found that 91% of organizations said…

From healthcare to supply chains to cyber security, the global pandemic has fundamentally changed how we live and work. Although digital transformation was already becoming…

Modern enterprise communications create a lot of content. Unfortunately, it’s very common for that volume to breed redundant templates and wasted effort. Staff decide they…

Conventional marketing wisdom dictates that acquisition is where you focus all your efforts. After all, you need new customers to sell to! However, when that’s…

For the fourth year in a row, independent consulting firm Aspire has ranked OpenText as an Overall Leader in the 2021 Customer Communications Management Aspire…

Utilities have undertaken a large transformation journey to leverage new technologies (such as AI, IoT, robotics, etc.) to achieve their digital innovation goals: seamless workflows,…

Delivering personalized digital experiences is getting harder even as the technology to do so gets better. As the value of third-party data is steadily diminished…

Modern customer experiences are personalized experiences. Customers expect you to tailor your communications, websites, support, and even in-person interactions to suit their needs, preferences, and…

Effective personalization at scale is the holy grail of modern marketing. It is a powerful force for acquisition, retention, and increasing lifetime value. Making your…

Google Dictionary defines rationalization as “the action of making a company, process or industry more efficient.” At home, rationalization might mean organizing your garage or…