Omni-Channel

Transforming customer experience with OpenText and Salesforce

The summer of 2019 sees our product relationship with Salesforce® take a giant step forward. We are strengthening our OpenText™…

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Experience Learn Paths at OpenText Enterprise World

Following a Learn Path at OpenText Enterprise World this July in Toronto is a perfect way to make the most…

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What constitutes a complete intelligent forms platform?

Having an intelligent forms platform can help your organization on its journey to digital transformation, but not all solutions are…

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What’s holding back operational excellence in the utility sector?

Once upon a time, the utility industry was a relatively simple place to be. It was all about the safe…

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How to achieve cost effective content localization

Executing successful global digital marketing campaigns can be a complex nightmare even for the most digitally savvy organization. Fortune 500…

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What makes a great CIAM platform?

The growth of Consumer Identity and Access Management (CIAM) has been phenomenal. The first CIAM systems only started to appear…

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Five reasons to choose OpenText Exstream for Salesforce

OpenText Exstream™ has consistently been recognized by analysts as a leader in the Customer Communications Management (CCM) space for over…

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Retail execution with SAP DAM

There’s a battle at your local shop that, as a consumer, you probably don’t know is happening. It affects the…

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Is your content appropriate for every channel?

During a recent American Marketing Association and OpenText™ Hightail webinar, content strategy consultant/expert Noz Urbina outlined one of the biggest marketing…

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The power of rights management

Deciphering rights can be a complex nightmare even for the most digitally savvy organization! Companies that have invested in a…

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Personalizing the experience: One size doesn’t fit all

Personalization is radically changing the face of retail, both online and in store. In a previous blog, I wrote about…

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Digital transformation in retail

Last month, Target announced its latest figures that showed a remarkable turnaround from the same time the year before. The…

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Is customer engagement the answer to the ‘existential threat’ facing Utility companies?

Enhanced customer engagement was shown to be the top outcome that UK Utility companies looked for from their digital transformation…

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The Digital Core: Powering efficiency and innovation for the Utilities industry

As we embark on our Innovation Tour 2018, I’m reminded of a prediction from Gartner. In 2015, the firm suggested…

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Collaboration (not cost) must drive supplier relations in retail

The relationship between retailers and suppliers has not always been the greatest. The drive for the best possible prices has…

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Velocity of change and the digital revolution

We are all customers and we all have experiences. Customer Experience in Practice is a common-sense look at how we…

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Automating the digital media supply chain

All those pictures that you see on websites, on digital signs at the mall, or even on the packaging for…

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How my Apple Watch gave me a window into a world of IoT in Retail

The Internet of Things (IoT) is beginning to have a major impact in many industry sectors. IoT is a network…

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Endless Aisle puts focus on better inventory management

In my last blog I looked at Endless Aisle for a customer experience perspective. This time, I’d like to concentrate…

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Customer communications management

Do you remember Financial Services before the world of digital marketing and omnichannel customer experiences? Customer Communications Management (CCM) was…

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