Customer Experience
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Disrupt Yourself – Personalized Marketing in the age of General Data Protection Regulation (GDPR)
In early March, as part of an overall webinar titled New EU Policies Will Transform Business Practices across the Organization:…
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Personalize Wisely: The Do’s and Don’ts of Personalization
Do you know the best approach to personalizing your digital experiences? While personalization has been a top priority for many…
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OpenText Experience Suite EP2 Release Brings Powerful Features to Build Compelling Customer Interactions
The existing set of OpenText™ Customer Experience Management solutions across Web Content Management, Digital Asset Management, Customer Communications Management, Workforce Optimizations,…
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Digital Transformation and Thoughts From Gartner Symposium
I recently had the opportunity to attend and present at the Gartner Symposium in Dubai on behalf of OpenText. This…
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OpenText Positioned as a Leader Again in 2017 Gartner Magic Quadrant for Customer Communications Management (CCM) Software
Gartner recently published its 2017 Customer Communications Management Software Magic Quadrant, with OpenText positioned as a Leader in this report.…
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100,000 Pieces of Content a Day
It often feels like we are being deluged by content, we are exposed to more stories, images, video, and audio…
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An Account Number by any Other Name
All I wanted to do was give a business some money. Yet they seemed determined to make it as difficult…
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Developing a Culture of Assumption at 200mph
Last weekend I attended the United States Grand Prix Formula One race at the magnificent Circuit of the Americas facility…
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Employee Engagement and Coaching in Union Environments
A few years ago I visited a customer in Italy, and we demonstrated the coaching and monitoring tools of OpenText™…
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Cherry Picking Makes Employees Frustrated
Have you ever had a performance review with your boss where he or she picks the absolutely worst issue to…
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When Personalization Backfires
A colleague of mine recently shared a story from The New York Times about a woman who signed up for an…
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The Benefits of a Customer-Centric Culture
Customer Experience can mean different things to different people. In the Marketing world, there’s a debate about whether a CMO…
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The Future of Information: CEM Delivers the Full Customer Journey
Customer experience is the sum of all experiences over the duration of a relationship between a consumer and an organization.…
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Five Factors That Are Driving the Changing Publishing Landscape
From scrolls to print, from hardback to paperbacks, from broadsheets to tabloids, and from print to digital, the world of…
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Not Another Cloud Buzzword for WFO?
Do we really need more buzzwords to promote cloud? I think not! Here’s just a few I found today: Taking…
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Announcing OpenText Developer Experience Suite for TeamSite 8
Things have been busy for us in Professional Services during our transition from HP to OpenText, but that hasn’t stopped…
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Introducing OpenText TeamSite 8.2
Optimize Your Digital Experiences with OpenText™ TeamSite 8.2 We’re happy to share the announcement of our latest OpenText TeamSite release…
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How to Improve Your CRO Results With Data Driven Hypotheses
A test’s hypothesis is arguably the most important factor when it comes to conversion rate optimization (CRO). The hypothesis not…
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IQPC Online Summit – Technology Roundtable Recap
On Tuesday, June 14, I had the pleasure of participating on the panel of an online IQPC Technology Roundtable with…
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The Customer’s Perspective of the Redefined Customer Journey
The digital customer journey is being redefined – it’s never been easier to buy stuff. All it takes is a…
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