Customer Experience Management

Top 7 CMS software benefits for digital marketing in 2018

Digital marketing is proven to be the most effective channel for today’s marketers – and it can deliver far more…

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How to choose the best CMS software in 2018

Organizations have to continually improve customer experience while reducing costs and driving innovation. Choosing the Content Management System (CMS) for…

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Visit OpenText at the Salesforce World Tour this spring

An updated version of this post is available here. We are just days away now from the start of a…

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How to decrease shopping cart abandonment using AB testing

One of the most common challenges e-tailers face today is high cart abandonment rates. According to a 2017 Baymard study, the average…

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What is a content management system (CMS)?

The names (and acronyms) may be similar, but there’s a huge difference between the different solution sets that can fall…

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Four important questions that AI can help retailers answer

In my previous blog, I looked at how quickly Artificial Intelligence (AI) is rapidly becoming a part of the retail…

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Next-Generation quality monitoring for the contact center

Coaching employees to deliver an amazing customer experience isn’t as easy a pat on the back and a “that-a-boy” comment…

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OpenText debut on Gartner Magic Quadrant for Workforce Engagement Management for Qfiniti solution

The OpenText team is proud to announce its arrival to the Gartner Magic Quadrant for Workforce Engagement Management (WEM) for…

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How to choose the best CEM software in 2018

In our first blog, we discussed Customer Experience Management (CEM) and the benefits that an effective CEM platform offers organizations…

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Applying Digital Asset Management to improve manufacturing operations

Let’s face it. Some sections of the manufacturing industries have been slow in adopting a customer-centric approach to their business.…

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Top four reasons to start AB testing today

In recent years, the pressure applied to marketers has grown significantly. Year over year, goals are handed down and marketers…

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What is Customer Experience Management (CEM)?

There was a time when content almost entirely flowed one way – from enterprises to customers. Customers’ responses were effectively…

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Improving CX is not a one-time effort

Welcome to 2018!  I trust that you’ve all updated your gym membership, started your diet and sworn off all those…

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Putting AI-enhanced analytics at the heart of retail customer experience

Last Sunday, my husband and I went to visit our daughter. As we drove, my cell informed me that we…

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Publishing isn’t just for Publishers

Who is the largest publisher in the United States? McGraw-Hill? Time-Warner? Simon & Schuster? It’s not any of the names…

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Award-winning loyalty and rewards program personalizes online experiences

When loyalty is your business, how do you support and engage your members and offer the best digital experience? Jet…

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The real magic is anticipating customer need

There is something ‘cool’ or futuristic about not having to pull out your wallet to pay. As the idea has…

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Velocity of change and the digital revolution

We are all customers and we all have experiences. Customer Experience in Practice is a common-sense look at how we…

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Deliver even more effective multichannel communications with Exstream 16.3

As much as I love living and working in a digital world, there are still certain things I like to…

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Make the most of your Single Page Applications with TeamSite 16.3

Do you like using Single Page Applications as part of your website design? They are pretty cool aren’t they? And…

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