The B2B Integration Maturity Landscape – Pt 3

In partnership with OpenText, SCM World conducted a survey of 115 companies from all over the world. The goal was to guide supply chain, operations and customer service executives on the journey to integrating and automating B2B resources, specifically people, technology and processes.

The full report, available here, lays out a path to maturity., while the excerpt below features the section of the report which summarizes the current B2B integration maturity landscape.

SCM World’s B2B integration maturity survey yielded 115 responses from companies representing the automotive, consumer packaged goods (CPG), hi-tech, industrial and life sciences industries, among others.  (More on industry results in my next blog post).

The percentage of responses by maturity level represents a relatively normal distribution, centered on an overall average maturity of 2.8, as shown in Figure 5 below. If you missed my post on the definitions of the steps – read it here.

B2B Integration Maturity

The largest group of respondents falls in the Analytical (step 3) category on the B2B integration path. Here, demand and supply use cases come together, beginning the multi-tier integration found in progressive steps. The supply chain data available is more than just simple information, and can be analysed more extensively to generate new business insight.

Few companies have separated themselves from their peers at the lead along the B2B integration path. 16% of responding companies achieved an overall score greater than 3.4; only 2% scored at or above 4.0. What separates these companies is their Relational (step 4) approach to B2B integration.

Here, the focus shifts towards a real-time approach that keeps pace with what is driving the business. Common toolsets and processes are leveraged to drive collaboration upstream and downstream across a growing network of suppliers and customers. Also notable is the move toward partnerships in managing B2B integration operations.


Outsourcing at least part of your B2B integration operations accelerates the expansion of partner networks, enabling collaborative relationships with other leading companies that drive advancement of all elements in parallel. Of the Relational (step 4) companies, 63% of operations are either fully outsourced (25%) or utilise a hybrid of external and internal resources (38%), leaving less than 38% to be run solely with internal staff.

B2B Integration Maturity

The most consistently present qualities across all of the leaders on the path show that:

  • B2B integration is justified by real-time collaboration with trading partners
  • Cross-functional B2B expertise is more evident within IT and/or the line of business
  • Supply chain data is collected and organised via a collaborative network reaching to at least direct customers and suppliers
  • Fully integrated processes exist with customers and/or suppliers
  • More than 70% of all B2B transactions are processed digitally

Previous posts in this series worth a read:

Greg Horton

Greg Horton is a Product Marketing Director for OpenText Business Network. Greg is responsible for sharing how OpenText B2B Integration services and Active Applications can impact business agility, profitability and growth. Greg brings more than 20 years of enterprise software experience. Prior to joining OpenText, he held positions in marketing, product planning and product management at Microsoft, Relex Software, M*Modal, Epicor Software and Serena Software.

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