Avoiding Digital Culture Shock: Why Financial Services Must Embed A Digital Culture

In this blog we welcome guest blogger Lindley Gooden, Managing Director of Greenscreen and a former television and radio journalist. Join him as he chairs a financial services live debate on embedding a digital culture at the Innovation Tour in March.

As a former journalist for the BBC, ITV and Sky, as well as more than a decade spent working with companies worldwide, I’ve had the privilege of spending more twenty-five years helping people to tell the world, as clearly as possible, what’s on their minds.

It’s involved meeting some 40,000 people – many of them consumers, technology vendors, business leaders – not least in the banking and financial services. You hear a lot of honest, practical and blunt points of view along the way. Indeed, listening to all sides of the conversation is rarely dull and always full of insights – particularly now, on the topic of digital transformation in financial services.

As consumers, most of us have taken to it like a duck to water. We are not only empowered, but inevitably, impatient. High expectations, and low loyalty challenge every business sector – especially if we think we’re getting sub-standard service. But from an organisational perspective, it’s clear that many are struggling to tear down silos internally, while scrambling to put a convenient, connected and customer-focused front end onto legacy back office systems.

Multichannel to omnichannel, to personalised to artificial intelligence (AI), all in less than ten years. So, as, technology vendors continue to demonstrate the benefits of an end-to-end digital process across the whole business, we’re now turning to the teams who turn that insight into practical value.

Hearing so many accounts from the top makes it clear that it’s crucial to talk about the culture, sharing information and insights, and collaboration. Investment in technology offers powerful real-time decision-making, but digital transformation now needs to be part of the culture, not just part of the infrastructure.

In our personal lives as consumers, we’ve already made the leap. But supporting innovative digitisation efforts at work is a new frontier that is now seen by more nimble operators in financial services as being equally important. Those organisations able to get employee buy-in to their digital vision, boost digital capabilities, and create a truly customer-centric culture have a noticeable competitive advantage.Lindley Leicester Marriott

It’s something I’ll be discussing in depth at the upcoming OpenText Innovation Tour London on 21 March. I’ll be chairing a financial services live debate on embedding a digital culture with some of the industry’s foremost experts on the subject.

With so much investment in understanding the technology, and gathering data and insights, it’s clear that the real digital training around culture is only just starting to kick in.  Getting this right will set the bar for how well your digital strategy will be executed and ultimately received. Getting it wrong (or failing to recognise the requirement in the first place) could be costly, and result in what Accenture calls “digital culture shock.”  That’s because transforming your business is one thing, but you must take your employees (and the right partners) with you. Obviously a challenge, but there are great examples across the sector that have produced stunning results.

So this year, we want to explore real world examples, successes, practical advice, and results during the upcoming debate. If any of these issues sound familiar to you, I’d urge you to attend. It’s going to be an opportunity to hear – and contribute – at the highest level.

Creating a workforce that’s digitally fit and focused on the customer’s omni-channel expectations in this brave new digital landscape is an extraordinary opportunity for growth, commercial gain and innovation from within.

Join us in London. I look forward to seeing you there.

Sue Reynolds

Sue is Regional Northern Europe Marketing Director for OpenText.

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