Robert Brennan

Robert is a marketing optimization professional with over 8 years experience in developing and executing optimization strategies. He has executed hundreds of experiments for top tier brands that blend art and science, resulting in significant business impact. Robert blogs on all things marketing optimization related - including how to build effective strategies, the use and impact of data, as well as testing best practices.
Customer Experience Management

A beginners guide to establishing a successful testing and optimization program

If you are reading this, chances are you are the lucky individual that’s been chosen to own and champion testing…

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Customer Experience Management

How to decrease shopping cart abandonment using AB testing

One of the most common challenges e-tailers face today is high cart abandonment rates. According to a 2017 Baymard study, the average…

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Customer Experience Management

Top four reasons to start AB testing today

In recent years, the pressure applied to marketers has grown significantly. Year over year, goals are handed down and marketers…

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Customer Experience Management

8 Signs Other Than Lift That Prove Testing Program Success

When it comes to testing program success, lift is undoubtedly the most popular or most used metric to measure success.…

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Customer Experience Management

3 Proven Tips for Optimizing Your Lead Forms

One of my favorite page elements to optimize are lead forms. I enjoy optimizing lead forms for a number of…

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Customer Experience Management

How to Improve Your CRO Results With Data Driven Hypotheses

A test’s hypothesis is arguably the most important factor when it comes to conversion rate optimization (CRO). The hypothesis not…

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Customer Experience Management

Five Best Practices for Optimizing Hero Banners

Over the past eight years, I’’ve conducted hundreds of unique experiments, but there are very few page elements that I’’ve…

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Customer Experience Management

Keyword Segmentation – Turn a Failed Test Into a Big Success

Testing and optimization has really increased in popularity over the past couple of years. With the increase in popularity has…

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Customer Experience Management

Your Competition has Read This Blog, Don’’t be Left Behind (Does Scarcity Messaging Work?)

The internet offers us many benefits, including access to information, entertainment, and products or services, all on-demand. If I want…

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