OpenText
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How to Improve Your CRO Results With Data Driven Hypotheses
A test’s hypothesis is arguably the most important factor when it comes to conversion rate optimization (CRO). The hypothesis not…
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First Steps in B2B Maturity – Pt 4
Maturing your B2B integration program is definitely a journey. When OpenText commissioned SCM World to conduct a survey companies from…
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Playing With Fire to Avoid Getting Burned
It takes seconds for a fire to spread. In the financial sector, the match is already lit. FinTech, or technology…
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IQPC Online Summit – Technology Roundtable Recap
On Tuesday, June 14, I had the pleasure of participating on the panel of an online IQPC Technology Roundtable with…
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The Customer’s Perspective of the Redefined Customer Journey
The digital customer journey is being redefined – it’s never been easier to buy stuff. All it takes is a…
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Top 10 Trends To Watch in Financial Analytics (Infographic)
General Motors was a company facing challenges when they hired Daniel Akerson as CEO in 2010. His background was tied to…
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5 Stages of B2B Integration Maturity – Pt 1
OpenText recently sponsored a survey on B2B integration maturity which was conducted by SCM World. We were interested in learning…
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How to Win as a Technology Mixologist
Did you ever notice that winners always want to win, no matter what their field or activity? This makes it…
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How to Identify the Return on Investment of Big Data (Infographic)
If you are a CIO, you know what goes on at a board of directors meeting. This is not the…
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Turn Regular Customer Communications Into a Powerful Marketing Asset
When you receive a bill or an invoice do you ever give it a second glance? Most bills that arrive…
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Sharing the Journey, Silicon Valley to Down Under
The house is packed up and my U.S. customer projects are nicely transitioned – I’m relocating this month from our…
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Fax in Your B2B Digital Transformation
The journey of digital transformation. It’s likely that your supply chain has already started the trip. If not, then it’s…
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Contact Center Webinar: Selling the Value Inside Your Organization
As a contact center leader, are you always asked to do more with less, yet expected to deliver an outstanding…
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Improving Vendor Compliance Through Deduction Management
For retailers, vendor compliance programs are designed to help streamline and standardize the management of expense offset with vendors and/or…
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Creating Interactive Dialog With Your Customers
What if each customer felt that every communication with you was not only well managed, but a meaningful, interactive dialog?…
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It’s Technically Easy to Upgrade to the Latest Version of Exstream
OpenText™ Exstream is a powerful, efficient and robust multichannel customer communications solution that allows users to create a variety of…
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Five Best Practices for Optimizing Hero Banners
Over the past eight years, I’ve conducted hundreds of unique experiments, but there are very few page elements that I’ve…
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Unstructured Data Analytics: Replacing ‘I Think’ With ‘We Know’
Anyone who reads our blogs is no doubt familiar with structured data—data that is neatly settled in a database. Row…
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Introducing TeamSite 8.1
In TeamSite 8.1, we’ve introduced some exciting new capabilities designed to simplify the process for marketers to create amazing digital…
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Disrupting Myopia to see Customers Anew
When we look at things up close, they seem exceptionally clear. Yet stepping back a moment from our business routines…
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